MediaStyle is a progressive full-service strategic communications agency.
Strategic Communications Planning
We will work in close collaboration with you to develop a plan of action for your campaign strategy or communications plan.
All of our planning documents start with in-depth research based on your unique communications challenges, which typically includes a review of your current materials or digital analytics. Other times, we will launch surveys, conduct interviews, or facilitate a workshop with your key stakeholders or decision-makers.
With this data in hand, we will create a plan tailored to your specific goals and objectives. It will make use of your existing channels and relationships, as well as propose new ones. All of the solutions we recommend will be grounded in the realities of your organization, focused on your desired outcomes, and provide you with the tools to succeed long after our work has completed.
Brand Development and Strategy
Creating a brand that exemplifies your organization is important in telling your story. Your brand identity and logo will be the first point of contact for many people, and we will help you create something that visually communicates who you are.
The first step of the process to develop your brand will be to consult with your team to ensure we challenge assumptions and identify common ground. Consultation could look like a survey or questionnaires being sent to key stakeholders, as well as discussion with key decision-makers to ensure our work aligns with your expectations.
Informed by the research we would be ready to move into the design stage of the project. Our design
process is iterative and we welcome your review and feedback along the way.
Digital Campaigns and Content
Getting your message in front of the right audience can be challenging, especially in today’s crowded online space. With a crisp, modern approach to design and a clear, engaging writing style, we craft campaigns that your audience will want to share.
Our team stays on top of the latest developments, so we always know how to optimize your engagement, and target the influencers and decision-makers you need to reach.
Important conversations require more than just getting the right people in the room. Our facilitations start by breaking down barriers and identifying areas of both disharmony and common ground. From there, we will take you through activities that will reveal new perspectives, raise new possibilities, and generate new approaches to the challenges at hand.
A post-workshop report summarizes the themes and findings and continue the momentum from the session with recommendations and next steps.
Our agile media relations strategies have helped strengthen communications for some of Canada’s largest non-profit organizations, environmental groups, and national level associations, including the Truth and Reconciliation Commission and The Secret Path. We will translate complex information into a captivating story that can be told in a way that people will value. With strong connections to local and national media, we always take the time to create a customized list and find the right contacts for you.
For media events, we can be on-site to check-in journalists, coordinate spokesperson interviews, and ensure the proper information is delivered to correct people, so your story is covered in a way that resonates with key audiences.
Event Planning and Management
We plan and execute multi-site events, press conferences, and annual gatherings that will maximize your event budget while leaving your guests with a memorable experience. On-site event support can help you amplify and promote your event through live broadcasting, on-site creative production and logistical support.
Media Training and Custom Workshops
Whatever your role or experience level, we will work with you to identify the areas of strength in your approach to media relations by building upon your existing proficiencies. Our media training workshops involve on-camera sessions where spokespeople learn valuable skills and then watch back the footage of themselves. This exercise provides an opportunity for participants to instantly improve their technique and articulation based on our feedback. Our sessions focus on relationship-building with local and national media, as well as working through crisis communications scenarios.
We also offer customized workshops and training sessions to help build your team’s skills, confidence, and capacity. We have conducted workshops on issues management, communications planning, political communications, social media, digital advertising, visual identity, and branding.