The Truth and Reconciliation Commission (TRC) sought to help Indigenous people in Canada, Canadians and the world come to terms with the terrible legacy of Indian Residential Schools while establishing a process of reconciliation and healing for the future.
Over a six-year period, the TRC collected over 6,750 testimonies from survivors and witnesses. These testimonies lead to the development of a six-volume final report and 94 unique recommendations for how to address past injustices, providing a roadmap for rebuilding relationships.
What was the communications opportunity?
The eyes of the world were on Ottawa as the TRC presented its Calls to Action in Ottawa in 2015. The volume of communications support required was enormous as we worked to help the TRC educate and engage the public about Indigenous issues and the lasting impacts of the residential school system. The story needed to be told with accuracy, speed and above all, great sensitivity.
MediaStyle managed media relations for the TRC closing events, which included document production, advanced media briefings, strategic pitching and embargo management. Approximately 170 accredited journalists were on site and more than 24,000 articles were written about this historic event. Our efforts resulted in pickup in international publications such as Al Jazeera, the BBC, the New York Times and NPR.
As part of our media hub, our team provided the TRC Commissioners with executive-level communications support, including speech writing, marketing collateral and strategic advice. We also managed the organization’s social media properties, helping to tell the story of reconciliation to an international online audience.
Along with media and communications, MediaStyle provided event planning and coordinated logistics for the final event in Ottawa. We made sure that everything ran smoothly so this important story could be told.