Canadian Federation of Nurses Unions

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Core Service Area

Backstory

The Canadian Federation of Nurses Unions (CFNU) represents nearly 200,000 nurses and student nurses across the country. The organization advocates on behalf of both registered nurses and the patients they serve to ensure we have health policies that meet the needs of Canadians.

What was the communications opportunity?

Nurses have lots of passion, but not much time. CFNU wanted to find a way to engage its hard-working membership in its advocacy activities.

MediaStyle’s solutions needed to fit into the daily realities of this busy audience, by making it as easy as possible to take meaningful action on issues important to their work and our health care system.

What did we accomplish?

Working with Canada’s Nurses, we launched a custom online platform called Speak Up, which was also available as iOS and Android mobile apps. The platform allowed members to easily tweet at their Member of Parliament, post Facebook messages and send advocacy emails with just a few easy clicks.

The organization went on to theme its major national convention under the same campaign brand, encouraging their members to speak up for issues like pharmacare and safer workplaces.