Advanced Communications: Creating an Effective Strategy


Course Description

MediaStyle’s senior political strategist and founder Ian Capstick will walk you through the step-by-step process of creating effective internal and external communications strategies. To add context, he’ll review and analyze tactics employed by each of the major political parties during this year’s federal election.

By the end of this course, you will have a solid understanding of the following concepts:

  • How to develop an external communications strategy
  • How to develop an internal communications plan, which conveys the value of your organization’s work.
  • How to the measure the impact of a communications plan
  • Command an understanding of Canada’s political lexicon.

Ian will also review proven tactics for building a brand’s authority, gaining press, crafting viral content and leveraging social media to achieve your communications goals.

Effectively, this workshop is a comprehensive guide on how to gain influence in any political and social sphere.

Course Material

MediaStyle Advanced Communications Slides


Sign up for our rad newsletter