A three-way race and photo-op galore

By Ian Capstick · September 11, 2015

The campaign hit the halfway mark this week, and we have a three-way race on our hands.

So far, most of the campaign has been spent jockeying. Each of the parties have released just enough policy to get by while playing defense on candidate eruptions and gaffes.

We’re seeing very different strategies from each of the campaigns. The Liberals have been cautious with a heavy emphasis on photo ops and feel-good announcements. The New Democrats are relying on Mulcair to shoulder day-to-day newsmaking. In the wave of softening polling numbers, Conservatives are recalibrating and bringing in outside help from Australia. Don’t count them out just yet.

On the National’s At Issue panel, Bruce Anderson said the CPC may be “losing in part because they are out of touch with values of many Canadians.” He went on to suggest that many voters might be asking themselves, “Is this a party that reflects my values?”

Each of the parties took hit bumps this week and none punched above their weight. I know just enough about boxing to know this isn’t a good thing. The next round—the second half of the election—is going to get sharper, meaner and faster. And unlike boxing, there’s no referee in Canadian politics.


The Olympics!

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Techniques of Influence: Part III

By Bailey Reid · July 14, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to Part III of MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next […]

Gotta catch ’em all…again.

By admin · July 12, 2016 We don’t want to alarm you, but Japanese pocket monsters have invaded our streets and homes. They are feeding off of our productivity and cell phone batteries at an alarming rate. A new virtual reality smartphone game Pokémon GO, launched by Nintendo on July 6, is currently breaking the Internet. While it has not yet launched […]
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