Minor scandals cloud headlines, Conservatives struggle to recalibrate

By Ian Capstick · September 11, 2015

Minor scandal seems to be the media’s stock and trade these days, pushing any substantive policy announcements off the agenda.

The NDP and CPC had social media eruptions and candidate scandals earlier this week. Yesterday, the LPC made news when one candidatesuggested pregnant women should smoke pot and another bravely admitted alcohol and depression was behind his years-old angry tweets.

While war rooms don’t want credit for these hits, they’re the ones who find and construct these minor scandals most of the time. They feed information to journalists, partisans and others to turn their closely guarded “oppo-research” into earned media.

Today’s must read article comes from the Toronto Star’s Tonda MacCharles, who reveals the Prime Minister has turned to close friends outside his campaign circle for advice. She reports, “It was a casual, relaxing meal, a key turning point, sources say. A chance for Harper to huddle with some pals and focus on what had to be done.” The guest list wasn’t revealed.

It was also revealed that the so-called “Wizard of Oz” is working on the CPC campaign. Australian electoral strategist Lynton Crosby has been “linked to tactics that have rallied voters fearful of immigration and crime behind the campaigns he advises.” Sounds more like the Lizard of Oz.

These stories mean Harper will face recalibration questions on the election trail today.


Three more days

By admin · October 20, 2015 The Media Narrative The proverbial die has been cast. It’s now time for undecided voters to get their rubric on. At three days left, only the most earth-shattering news could change the fates of this election. We’ve seen campaigns in the past manifest last-minute revelations and scandal, but it doesn’t work. All left for the […]

Majority, eh?

By Ian Capstick · October 20, 2015 Pollsters, pundits and political watchers will be attempting to explain this majority for many weeks, if not years. My take: Trudeau won the election by campaigning harder and smarter.
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