The Final Five Days

By Ian Capstick · October 14, 2015

The Media Narrative

Five days out from election day, the media’s attention is turning to two clear preoccupations:

  1. Who will win Government and what shape will the win take?
  2. How did it all happen?

Most journalists know their assignments for election night. They have begun collecting quotations for in-depth features and their opinions are being formed and tested.

It’s an important spot in the spin cycle for the war rooms. This is endgame.

At five days left there isn’t much more to do with policy — it’s now all about passion and posturing. CPC and NDP campaigns are shoring up their seats and ensuring their regional strengths remain solidly in place until voting day.  The LPC is taking an aggressive approach, aiming for both NDP and CPC voters. Trend lines clearly suggest the NDP dip has slowed and is starting to reverse in some key areas. Undecided voters are deciding, which is also causing movement in the polls.

Several recent campaigns have been won or lost in this five day stretch. It’s the hardest part of the campaign to make sense of until well after voting day. The focus is moving away from the issues and moving towards getting out the vote. The media will start reviewing and rehashing every aspect of this marathon campaign. It’s been an unpredictable and intensely fascinating campaign.

Selected Headlines

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