Spotlight On: Tweeting at Candidates

By Vanessa King · September 4, 2015

Candidates realize door knocking isn’t the only way to engage voters. Most candidates are on social media, and Twitter specifically provides organizations a unique opportunity to speak to candidates about the issues affecting them. Below are some tips for increasing your traction on Twitter.

Know your Audience

Don’t waste time tweeting to someone who won’t respond. If Conservative candidates in your area are not engaging with you, tweet at other parties or shadow cabinet ministers. For example, finance minister @JoeOliver hasn’t responded to anyone this year, but NDP critic @nathancullen has responded to 16 people since August 1.

Track the Conversation

If there’s a specific group of candidates you want to engage with, create a private Twitter list and monitor their tweets. Seize opportunities to provide background information, fact checking and thank yous to candidates when appropriate.

Have an Ask

Be explicit in your tweets by including follow up actions you would like the candidate to take. Whether it’s visiting your website, making a campaign stop, booking a meeting or sharing a tweet, tell the candidate exactly what you want them to do in the tweet text.

Stay Positive

Don’t troll candidates…even if they deserve it. Stay positive and fact check false claims made against your membership or sector.

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