Spotlight on: Talking to Reddit

By Kyle Brown · September 16, 2015

Reddit has over 71 billion pageviews. Over 3.5 million users visit every day. The Canada subreddit has over 185,000 subscribers, not to mention Canada is home to the second most pageviews per capita in the world (behind only Iceland).

Campaign managers salivate at the thought of reaching an educated and informed population from across the country like this.

But is it right for politicians? Some have seen great success, others have faltered. There are some key things to consider before doing an Ask Me Anything (AMA).

First off, expect hard questions. This isn’t a breakfast television show where you get asked about your favourite type of omelette, Reddit users will know how you voted on every bill since being elected. You better be prepared. Don’t skip these – be sure to answer as many as you can, within reason.

Second, be genuine. Don’t be a robot and don’t be afraid to show off some personality.

Last, understand your audience. Reddit is largely male, largely educated and largely liberal. If you prepare some key messaging (and you should) be sure to understand the topics they will ask about, namely electoral reform, marijuana/drug laws, privacy legislation and Charter rights.

By following these three simple steps, you should succeed in connecting with the Reddit audience.


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