Spotlight on: Social Media Graphics· September 22, 2015
Using multimedia on Facebook and Twitter can increase a post’s engagement rate by more than eight times. A post with a high engagement rate is more likely to be shown to people outside of your network, which can help grow your following without advertisements.
When creating social media graphics, make sure they’re the ideal size for the platform. Facebook images should be 1200 by 630 pixels and Twitter images should be 1024 by 512 pixels. This ensures people won’t have to open your image see the full picture and the platform won’t awkwardly crop the image.
If there’s text on the image, make sure people can easily read it. Using a background picture without a lot of detail or with a filter on top is recommended. Coloured text is usually hard to pull off. We recommend sticking to black or white.
If you don’t have a designer, consider MediaStyle’s Sharables tool. It enables you to easily create and customize graphics for social feeds with your branding already built into the platform.