Spotlight on: Silencing Trolls

By Vanessa King · September 28, 2015

There are over 20 million social media accounts in Canada, and Canadians spend over two hours a day on these networks. With this volume of users, you’re guaranteed to run into negativity online. Understanding how to respond to online criticism is critical for any organization with social media accounts.

Deciding if and how to engage with negativity is the hardest part of community management. If a user makes a factual error or asks for certain information about your organization, you should definitely engage. We recommend making a list of possible criticisms and FAQs with Twitter-friendly replies so you can quickly respond with approved messaging.

Comments that are meant to antagonize or upset should generally be ignored. Monitor and make note of the incident and move on. If the user keeps harassing your organization or makes threats, consider blocking the person.

Our troll response chart provides a lot more information on responding to online negativity. Click here to download it.


All Hail the Stocksy Gods

By Megan Davis · September 14, 2016 Stock photo sites have earned a bad reputation in the design community for their ridiculous poses, stark white backgrounds and often totally unusable subject matter. Exhibit A: It’s easy to see why designers hate stock images. That’s why Canadian based photographer Bruce Livingstone, founder of iStock, sold his company to Getty images and started one […]

Moving Forward With Reconciliation

By Jean · June 6, 2016 Just over a year ago on June 2, 2015, the Truth and Reconciliation Commission (TRC) released its 94 Calls to Action. Described as “the first step towards redressing the legacy of Indian Residential Schools (IRS) and advancing the process of reconciliation,” the Calls to Action cover the expected, like improving child welfare and educating the […]

Working Title: Dat Intern Lyfe

By Hayley Robateau · April 1, 2016 Hi it’s me, your friendly neighbourhood MediaStyle intern. Only as of today, no longer. It’s my last day at MediaStyle and I’m v. sad about it!!!!! Let’s save the tears until the end, shall we? When I arrived at 131 Bank Street at the beginning of January, I was mainly focused on snapping Instas of […]
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