Spotlight on: Prepping for the Election

By Vanessa King · October 16, 2015

The 79-day election wraps up on Monday night. Your organization has today and all of Monday to prepare for the results, so make the most of your time by following our advice.


Prepare for all scenarios
Write a press release for every possible scenario – a minority and a Conservative, Liberal or NDP majority. Have these ready to publish as soon as results come in, freeing your organization from scrambling to write a statement on Monday night or Tuesday morning.

Get your reporters in a row
On Monday, reach out to key reporters and remind them of your availability as a source for industry reaction. In the days after Monday, reporters will be searching for every angle on the election results. Put your organization at the front and centre of media reaction.

Be part of the conversation
What are people talking about on election night? Join the conversations on Twitter with pre-made videos, reaction statements and facts. Be ready to talk with highly engaged Canadians and put your organization at the forefront of their thoughts.

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