Spotlight On: Effective Op-eds· September 11, 2015
Op-eds are a great way to share a message in the media without paying for advertising or pitching reporters. Before writing an election op-ed, make sure your piece is timely, succinct and well-placed.
Focus on the news
Every op-ed needs a news hook to make it relevant to readers. Be careful not to be so specific that your article has a limited shelf life and needs to be published in a rush. Write so your op-ed will still be fresh a week or two down the road.
Keep it short
Op-eds are usually between 600 and 700 words. Anything longer isn’t likely to be printed, at least without serious edits. Take a stance on an issue, make your point and wrap it up. Include your name, title and a 25 word bio before sending it for publishing.
Make it exclusive
Never approach two media outlets with the same op-ed. These should be pitched as exclusives. Approach your key media outlet and move down the list only once they’ve rejected it.