Spotlight on: Making your White Paper Media Friendly· September 30, 2015
You’re an expert in your field and you’ve written a relevant white paper. Now you want to share it with media. How do you ensure that it’s ready for reporters?
Use plain language
Don’t use jargon or any unnecessary words, phrases or expressions that could confuse your readers. Be clear and explain any complex ideas. You and your colleagues may be familiar with the language of your field, but remember reporters and members of the public don’t have this expertise. By making your document easy to read, you’re increasing the likelihood that others will understand and remember your key points.
Glossary and FAQs
Add a glossary of terms to your white paper so your readers can search definitions for new concepts. An FAQ section at the end of your paper will help summarize the key questions and arguments of your text, which is helpful for the media.
Graphic design plays a key role in the communicating your ideas in your whitepaper. A plain word document, even about an interesting topic, can become a boring read. Use infographics, graphs, bullet points and highlight quotes to break up the paragraphs and make the text easy to digest.