Spotlight On: Influence Campaigns

By Kyle Brown · September 8, 2015

An influence campaign during an election is only as strong as its messaging. In other words, content is king.

Too often, organizations rush to share content without considering their objectives and audience, therefore sending out a diluted message.

Before launching any sort of communications plan (be that one tweet or a full orchestrated campaign), an organization must establish three things: objectives of the campaign, target audiences and key messaging.

After deciding upon your objective and audience, both of which should be obvious by election time, you must develop key messaging. This must be sweet, short and simple.

Most often, your key messaging should be no longer than 2-3 major issues that you plan to bring to the table. These points need to be powerful, emotive and political. Following that, you should build out secondary messaging that supports your points (stats, facts, anecdotes, etc.). Combined, these points of primary and secondary messaging create your message box.

Immediately, your message box should be distributed to every staff member who may face the media during the election, as well as all members who may have the opportunity to speak to a candidate. This message box should exist as your go-to for answers and guide all external communications.

 

image

All Hail the Stocksy Gods

By Megan Davis · September 14, 2016 Stock photo sites have earned a bad reputation in the design community for their ridiculous poses, stark white backgrounds and often totally unusable subject matter. Exhibit A: It’s easy to see why designers hate stock images. That’s why Canadian based photographer Bruce Livingstone, founder of iStock, sold his company to Getty images and started one […]
image

Moving Forward With Reconciliation

By Jean · June 6, 2016 Just over a year ago on June 2, 2015, the Truth and Reconciliation Commission (TRC) released its 94 Calls to Action. Described as “the first step towards redressing the legacy of Indian Residential Schools (IRS) and advancing the process of reconciliation,” the Calls to Action cover the expected, like improving child welfare and educating the […]
image

Working Title: Dat Intern Lyfe

By Hayley Robateau · April 1, 2016 Hi it’s me, your friendly neighbourhood MediaStyle intern. Only as of today, no longer. It’s my last day at MediaStyle and I’m v. sad about it!!!!! Let’s save the tears until the end, shall we? When I arrived at 131 Bank Street at the beginning of January, I was mainly focused on snapping Instas of […]
Sign up for our rad newsletter