Spotlight on: Improving Facebook Communications

By Vanessa King · September 29, 2015

Most organizations have Facebook pages, but many struggle to connect with audiences online. Read our tips below to make your Facebook page more useful to followers.

Call to Action Button: A call to action button can be added at the top of a Facebook page to link users to an external URL. On mobile, this shows up as a large button across the entire screen. This is a huge opportunity to direct people to your organization’s website, video page or store.

Pages to Watch: Get a better understanding of how similar organizations are performing on Facebook. This handy tool can be found at the very bottom of the overview tab under Insights. Add similar organizations to see how your page’s likes, posts and engagements compare.

Know when to Post: Go to Insights then Posts. The graph at the very top of the page shows when your fans are online. If there is a clear peak in the graph, post around this time to ensure users are online when your posts are the fresh. This will improve your reach and engagement rate.


All Hail the Stocksy Gods

By Megan Davis · September 14, 2016 Stock photo sites have earned a bad reputation in the design community for their ridiculous poses, stark white backgrounds and often totally unusable subject matter. Exhibit A: It’s easy to see why designers hate stock images. That’s why Canadian based photographer Bruce Livingstone, founder of iStock, sold his company to Getty images and started one […]

Moving Forward With Reconciliation

By Jean · June 6, 2016 Just over a year ago on June 2, 2015, the Truth and Reconciliation Commission (TRC) released its 94 Calls to Action. Described as “the first step towards redressing the legacy of Indian Residential Schools (IRS) and advancing the process of reconciliation,” the Calls to Action cover the expected, like improving child welfare and educating the […]

Working Title: Dat Intern Lyfe

By Hayley Robateau · April 1, 2016 Hi it’s me, your friendly neighbourhood MediaStyle intern. Only as of today, no longer. It’s my last day at MediaStyle and I’m v. sad about it!!!!! Let’s save the tears until the end, shall we? When I arrived at 131 Bank Street at the beginning of January, I was mainly focused on snapping Instas of […]
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