Spotlight on: Easy Digital Advertising

By Vanessa King · September 23, 2015

Social media advertising is an easy way to reach specific audiences at a budget that works for your organization. Facebook “Boosts” and Twitter Promoted Tweet campaigns are a quick, simple way to promote specific posts without spending time building out big campaigns.

Boosting posts on Facebook has become more important as page posts are served to fewer followers each month. Boosting posts doesn’t have to be expensive: a $3 boost can reach thousands of people. To boost a post, click on “Boost” and build a custom audience by location, interests or behaviours. Never let Facebook simply serve the post to your followers.

To promote a tweet on Twitter, go into analytics and find a tweet you want to promote. Click the promotion button and then on advanced settings. You can specify a goal of your campaign, an audience, budget and more on the next few screens. Similar to Facebook, don’t let Twitter serve the tweet to a very general audience.

If you’re using digital advertising during the election, make sure that your organization is following Election Canada’s third-party advertising rules.

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