SnapChat geofilters for the selfie Prime Minister and tech President’s State Dinner

By Hayley Robateau · March 9, 2016

When Prime Minister Justin Trudeau lands in Washington DC today, all of his pre-planned visit locations will be selfie-ready with event-specific SnapChat geofilters.

We decided to have some fun from a distance for the State Dinner, so we set up SnapChat Geofilters at the White House, as well as other key locations where the Prime Minister will be visiting while he’s in Washington DC for the official State Visit.

It’s a new era in Canada with our government being run by the selfie Prime Minister and he’s active on many different social media platforms – along with many members of his Cabinet. Digital capabilities are always changing, and this is a perfect opportunity to showcase what new online tools can do.

Anyone who opens SnapChat in the geofilter locations will have the opportunity to send a snap with graphics branded for the official state visit. The Prime Minister, President and invited guests will have the opportunity to selfie from the White House with branded graphics of the State Dinner. We have our fingers crossed for a PM and @WhiteHouse snap tomorrow night!

The full list of locations and geofilters is as follows:

Renwick Art Gallery of the Smithsonian – Official Canada 2020 Event
March 9, 2016 between 4pm EST and 11pm EST

Canadian Embassy
March 9, 2016 at 9am EST – March 12, 2016 at 12am EST

Official State Dinner – White House
March 10, 2016 at 10am EST – March 11, 2016 at 12am EST

Mayflower Hotel – Official Canada 2020 Event
March 11, 2016 between 10am EST and 3pm EST

Old Ebbitt Grill
March 9, 10 & 11, 2016 between 4pm EST and 10pm EST each evening

State Dinner Snapchat Mockup


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