Six Facts All Communicators Should Know About Listicles

By Kyle Brown · October 6, 2015

With the advance of websites like BuzzFeed and Vice as serious publishers this election, organizations are scrambling to capitalize on one of the online platform’s greatest assets: the listicle.

Sticking with the spirit, here’s a listicle on the best way to create your own listicle:

  1. For your list, pick a random number of points to make. Numbers like 5 and 10 are over, long live the 6’s, 13’s and 21’s of the world!
  2. Adjectives and hyperbole are your friends! Use words that appeal to the reader’s emotions in your title, like, “Six Facts All Communicators Should Know About Listicles!”
  3. Each fact should be short and succinct.
  4. Include photos, videos and GIFs when you can. Avoid packing in too much. Short and sweet. 7928dd10-0558-0132-7033-0add9426c766
  5. Why’d the chicken cross the road? (Throw in one joke point that’s not related).
  6. End on a serious note. Listicles can be a great tool to help get a message out quickly and to a wide audience. Readers are becoming more familiar with this storytelling technique, and therefore they can be powerful in breaking down complex issues, creating content that people want to share and bringing a new tone to your brand’s voice.
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