What We Do

Training

MediaStyle training fine tunes your communications skills. Our presentations, workshops and one-on-one training ensure organizations build stronger and more confident communicators.

Our principal and trainer Ian Capstick is a regular keynote speaker at conferences, has participated on countless panels as an expert on the changing face of Canadian media and has been a presenter and facilitator at national meetings of union executives.

Media Training: MediaStyle’s communications skills training teaches core media relations skills. We train groups or one-on-one in a one-to-two day intensive workshop or in an “executive schedule”: several hour-long sessions over the course of a two months.

Government Relations Workshops: Politicians and officials can be tough to reach. MediaStyle teaches the strategy and tactics needed to mount a successful lobbying campaign in Ottawa or a provincial capital. MediaStyle has even created a class specifically for public service unions: our class helps navigate the rules and best practices of lobbying your employer.

Social Media Courses: Our social media classes feature plenty of multimedia and interactive workshops. We’ll show you the basics of social media, or custom-build workshops that dig deep into understanding new media.

Strategic Planning

MediaStyle has helped unions prepare for bargaining and negotiations, created re-branding plans and drafted multi-year communications plans for NGO’s.

We work with your communications team constructs systems to help you reach more people, get more attention and meet organizational objectives. When an organization has no communications team, we’ll take on implementing our plans directly.

UNDE: With the Union of National Defence, MediaStyle was presented with a unique problem: the union needed to save 91 positions at the Communications Security Establishment (CSE). The CSE was building a new facility in a public/private partnership and national-security related positions were being outsourced as a result.

Our communications plan phased in government relations, media relations, targeted Google/Facebook ads, and a social-media integrated website featuring video testimonials from CSE retirees. The campaign culminated in three weeks of national radio ads, print ads in parliamentary publications and increased pressure on the federal government to save the 91 positions. The campaign is ongoing.

Content Creation

We create the content communicators don’t have time to. MediaStyle has produced podcasts, documentaries, Facebook ads, Google ads, and TV and radio ads. Our products whether online or off, are seen and heard by thousands.

NAHO: MediaStyle has been helping the National Aboriginal Health Organization create custom content for years. Much of our work has been focused on increasing immunization awareness in aboriginal communities. We’ve created posters, radio ads and TV PSA’s driving home the message that immunization is safe and effective.

Our team filmed interviews across the country to complete a four-part documentary series on immunization featuring First Nations actor Adam Beach. MediaStyle has produced an award show and interactive multimedia content for NAHO’s Aboriginal Role Model awards, and films NAHO’s ongoing speaker series on health.

Trevor Ryan & BOSS Fitness Studios: Personal trainer and sponsored athlete Trevor Ryan needed a new online home for his personal brand. He also wanted to demonstrate the unique value propositions of his personal training studio.

MediaStyle created communications products for Trevor that harnessed his personality and engaged potential clients. This included a Tumblr, Twitter presence, over 40 exercise videos and a pretty badass hockey training commercial.