Q&A: Tim Powers

By Ian Capstick · August 21, 2015
Tim Powers

Photo courtesy Summa Strategies.

What has you excited about the 2015 election?

So far I am not overly excited about the election. However, if there is a glimmer of enjoyment for me it is the fact that it looks to be legitimately competitive to start and one way or the other some sort of history will be made based on who wins.

Is there a role for non-political actors on the Election 2015 stage?

Non-political actors have a role in every election. I think in this one, depending on the subject and the application of that subject, non-political actors could have some impact.

What tactics should organizations and third parties drop from their communications tool kit?

Drop press releases and the same old saturation related stuff.
Be clever and be creative.

Tim Powers is Vice-President (Communications) of Summa Strategies.

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