MediaStyle helped create a campaign to educate Canadians on the dangers of cutting federal services. Our aim was to help protect the professionals who keep us safe and to provide ways for ordinary Canadians to voice their concerns. This campaign is about creating an engaged audience of Canadians. Professionals Serving Canadians is a coalition of six concerned public service unions: the Professional Institute of the Public Service of Canada, the Association of Canadian Financial Officers, the Canadian Association of Professional Employees, the Association of Justice Counsel, the Canadian Federal Pilots Association, and the Professional Association of Foreign Service Officers. Using a humorous advertisement, a cutting-edge website, a strategic media-buy of YouTube, Google and Facebook Ads, and comprehensive use of social media, MediaStyle is harnessing a community of like-minded Canadians to speak out against federal budget cuts.