Egg Farmers of Canada

The Egg Farmers of Canada manage the supply of eggs by determining the requirements of both the consumer and farmer. EFC is responsible for national standards and programs that sustain the Canadian egg industry, fund research and development to ensure the industry remains innovative and oversees national marketing and education campaigns.

What was the opportunity?

The Egg Farmers of Canada sought to increase engagement on their social media platforms, and were looking for new ways to use social media to reach important industry influencers such as government officials, politicians, researchers, reporters and farmers themselves.

What did we do?

Research first

MediaStyle conducted a full-scale social media audit of the social media channels being used by EFC. Through this audit, we were able to identify the wants and needs of their target audiences and begin to shift a strategy to a more visually-focused one, increasing engagement across their social media platforms.

Powerful visuals

Through a number of campaigns, Egg Farmers worked to spread awareness of the many young farmers taking up the industry. With one in five egg farmers under the age of 45, we worked closely with farmers to help tell their stories with powerful visual content on social media.

Strategic training

As Egg Farmers began to improve its engagement rates and interact with more influencers, MediaStyle offered strategic training to a number of groups within the organization to bring them up to speed and maximize all efforts on social media. This included the entire communications team, members of the executive and their young farmer ambassadors.

Influencer interaction

One of the highlights of summer in Ottawa is the Downtown Diner, put on by EFC and the four other supply managed organizations. MediaStyle prepared social media content for the event, created toolkits for all of the organizations to follow and shot video with members of parliament discussing the egg industry in Canada. #OttawaDiner trended in the top spot locally.

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