Becoming Canadian is a new CBC TV documentary series that tells the emotionally compelling, first-person stories of new Canadians on the day they receive their Canadian citizenship. The show offers a unique view for Canadians into the lives of our newest citizens. MediaStyle’s digital component of Becoming Canadian is an essential extension of this goal.
Becoming Canadian is creating hundreds of authentic, professionally produced, first-person stories about what it feels like to become Canadian. It is the most ambitious professional content program of its kind, on this subject matter, that we know of to date.
With MediaStyle’s expertise in social media marketing, we will curate intelligent, compelling content throughout the year. We’ve partnered with CBC, the country’s #1 source for Canadian produced rich media content. CBC reaches 14.7 million people on the web, and 91 million people on Facebook every month.
Our adaptive social media strategies to reach different demographics of Canadians, as determined by the following methods:
The audience’s use of smartphones, tablets and laptops while watching television has created a new “second screen” viewing experience. This presents an opportunity for advertisers and broadcasters, who can offer audiences a more interactive, dynamic and intimate viewing experience by engaging and relating in real-time through live tweeting.
The vibrant online community we will facilitate features professional content, stunning photography and meaningful stories. MediaStyle will curate and promote:
Our professional management of the online community allows us to optimize the high-quality content to enhance the docudrama that is Becoming Canadian.
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