Sizing Up the Parties’ Social Strategies

By Kyle Brown · October 18, 2015

As the end of the election nears, MediaStyle’s team took a close look at the strategies and tactics implemented by each of the four major parties throughout this campaign. Whether it was Stephen Harper running the first Instagram ad of the election or the Liberals’ 360-video from their Brampton rally, the “social media election” saw some strides forward in how future politicians may engage with audiences.

Watch the videos below as Ian Capstick, Vanessa King and Kyle Brown analyze and discuss the management and tactics used by the parties and, using advanced audience information from Affinio, which audiences each of the leaders were engaging with online.

Or, watch each individual video below.

Conservative Party

Liberal Party

New Democratic Party

Green Party


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