How to build momentum next week

By Ian Capstick · September 10, 2015

It’s Thursday: focus on this weekend. What do you need to do to build momentum next week?
Two important to-do items:

  1. Take a few extra hours and review the elections sites of each party, the five week review by our team and some of the most recent coverage. Plan to watch one of the political shows (we’ll send links tomorrow to remind you) and join in the conversation on Twitter.
  2. Update your election related social media feeds. Again, MediaStyle has done some of the work for you – here is a handyTwitter list of people we track closely during Election 2015.

And three questions to ask yourself: 

  1. Have you reviewed your communications plan, and are you ready to react at a moment’s notice?
  2. Do you think the people who should have your message materials actually have them and are using them?
  3. How can you leverage the existing news cycle and upcoming “set piece” dates on the campaign for your organization and issues?
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Techniques of Influence V

By Bailey Reid · January 16, 2017 Shame, Shame, Shame Don’t be on the wrong side of the equation. That’s what the shame tactic is all about. Shame is a tricky technique of influence. One must always be careful of the fine line between the moral high ground and the—much more dangerous—high horse. PETA does a fairly terrible job of using shame […]
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The Olympics!

By Bailey Reid · August 15, 2016 It’s every armchair athlete’s favourite season. It’s a time when people around the world come together in the name of friendly sport competition, in a show of unabashed patriotism and stunning athleticism. And the women this year– we’re having a moment. Fierce competitors and athletes in every sport imaginable. So far, almost almost every medal […]
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Techniques of Influence: Part III

By Bailey Reid · July 14, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to Part III of MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next […]
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