Welcome to the edgy phase of the campaign

By Ian Capstick · September 25, 2015

This week the campaign entered the “edgy phase”, the moment in every campaign where no one really knows what’s going on. No one can predict when a campaign will dip into this inevitable moment.

The pollsters of Canada all conflict with one another. The partisans are clearly getting tired and lashing out. Candidates are still dropping like flies. Media are only just ramping up their coverage of the campaign amidst a very busy global news season. The three-way tie is only amplifying this on-edge feeling.

More importantly, this week saw an increase in advertising purchases from all parties. I expect this to have an effect on the polls in the weeks to come. The air war is becoming more important as the electorate remains largely undecided and willing to move their votes.

I expect to see an increase in stories, phone calls and general attention to what happens after the campaign. Experts, academics, pundits and media will increasingly turn their attention to this as long as we continue to project a minority government.


The Olympics!

By Bailey Reid · August 15, 2016 It’s every armchair athlete’s favourite season. It’s a time when people around the world come together in the name of friendly sport competition, in a show of unabashed patriotism and stunning athleticism. And the women this year– we’re having a moment. Fierce competitors and athletes in every sport imaginable. So far, almost almost every medal […]

Techniques of Influence: Part III

By Bailey Reid · July 14, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to Part III of MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next […]

Gotta catch ’em all…again.

By admin · July 12, 2016 We don’t want to alarm you, but Japanese pocket monsters have invaded our streets and homes. They are feeding off of our productivity and cell phone batteries at an alarming rate. A new virtual reality smartphone game Pokémon GO, launched by Nintendo on July 6, is currently breaking the Internet. While it has not yet launched […]
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