Welcome to the edgy phase of the campaign· September 25, 2015
This week the campaign entered the “edgy phase”, the moment in every campaign where no one really knows what’s going on. No one can predict when a campaign will dip into this inevitable moment.
The pollsters of Canada all conflict with one another. The partisans are clearly getting tired and lashing out. Candidates are still dropping like flies. Media are only just ramping up their coverage of the campaign amidst a very busy global news season. The three-way tie is only amplifying this on-edge feeling.
More importantly, this week saw an increase in advertising purchases from all parties. I expect this to have an effect on the polls in the weeks to come. The air war is becoming more important as the electorate remains largely undecided and willing to move their votes.
I expect to see an increase in stories, phone calls and general attention to what happens after the campaign. Experts, academics, pundits and media will increasingly turn their attention to this as long as we continue to project a minority government.