Elections Operation Centre 2015

Category: Spotlight

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All Hail the Stocksy Gods

By Megan Davis · September 14, 2016 Stock photo sites have earned a bad reputation in the design community for their ridiculous poses, stark white backgrounds and often totally unusable subject matter. Exhibit A: It’s easy to see why designers hate stock images. That’s why Canadian based photographer Bruce Livingstone, founder of iStock, sold his company to Getty images and started one […]
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Moving Forward With Reconciliation

By Jean · June 6, 2016 Just over a year ago on June 2, 2015, the Truth and Reconciliation Commission (TRC) released its 94 Calls to Action. Described as “the first step towards redressing the legacy of Indian Residential Schools (IRS) and advancing the process of reconciliation,” the Calls to Action cover the expected, like improving child welfare and educating the […]
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Working Title: Dat Intern Lyfe

By Hayley Robateau · April 1, 2016 Hi it’s me, your friendly neighbourhood MediaStyle intern. Only as of today, no longer. It’s my last day at MediaStyle and I’m v. sad about it!!!!! Let’s save the tears until the end, shall we? When I arrived at 131 Bank Street at the beginning of January, I was mainly focused on snapping Instas of […]
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Support Women in Need These Holidays

By Kyle Brown · December 4, 2015 MediaStyle is proud to support the Purse Project, a grassroots campaign aimed at helping vulnerable women get the items they need this holiday season. That includes: Warm clothes, such as gloves, socks and toques Hygiene products, such as soap, deodorant, sanitary napkins and tampons Non-perishable foods (granola bars, trail mix bottled water, etc.) Tooth brushes […]
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Spotlight On: Twitter Parties

By Kyle Brown · October 9, 2015 Twitter parties have proven to be one of the more successful ways to engage audiences with your organization or brand. The idea of hosting one can be daunting, but these easy tips should turn any Twitter party into a success.
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Spotlight on: Using Humour

By Kyle Brown · October 7, 2015 The marriage of comedy and politics dates back to MAD magazine covers, thoughts of Kevin Nealon and Norm Macdonald taking shots on Saturday Night Live’s Weekend Update, or maybe it was Roger Abbott’s Jean Chretien impressions and the whole Air Farce troupe. More recently, Rick Mercer and Jon Stewart come to mind. But the digital […]
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Spotlight on: Good Photos on the Trail

By Kyle Brown · October 5, 2015 You don’t have to have a multi-thousand dollar camera to snap decent photos that your organization can use. Read these simple tips to have a usable photo for your website and social media.
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Spotlight On: Listicles

By Kyle Brown · October 2, 2015 The BuzzFeeds and Vices of the world have cemented listicles as a viable method to share information quick and far. This election, listicles have been bouncing around the web as a new style of political reporting. So why do they work so well?
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Spotlight on: Awesome Live Blogs

By Vanessa King · October 1, 2015 Running a live blog is a fantastic way to proactively communicate during an event. Our recent live blog of the Munk Debate had nearly 3,500 views and was featured on a national news site. Read are our tips for live blogging.
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Spotlight on: Silencing Trolls

By Vanessa King · September 28, 2015 There are over 20 million social media accounts in Canada, and Canadians spend over two hours a day on these networks. With this volume of users, you’re guaranteed to run into negativity online. Understanding how to respond to online criticism is critical for any organization with social media accounts. Read on to learn our best practices.
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Spotlight On: Brand Consistency

By Adam Newlands · September 25, 2015 Building and maintaining brand consistency requires dedication and persistence. But the hard work is well worth it because an effective brand inspires trust, strengthens an organization’s reputation and builds credibility. Here are three ways to ensure brand consistency: Survey current brand awareness Ask your team members what the organization stands for to them. Then do […]
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Spotlight on: Local News Hashtags

By Kyle Brown · September 25, 2015 Anyone following this election has already become familiar with a few hashtags, namely #elxn42, #cdnpoli and #election2015. All organizations are vying for valuable space in that stream, but breaking through is a difficult task. That’s why we recommend targeting local news hashtags to ensure your message is seen. For example, here in Ottawa we use […]
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Spotlight on: Preparing for interviews

By Vanessa King · September 24, 2015 There are a few weeks left in this election, meaning there’s more than enough time left to connect with journalists and insert your organization in the public dialogue. If a reporter reaches out for an interview, make sure you’re prepared. Before the interview, don’t be afraid to ask the reporter what questions he or she […]
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Spotlight on: Easy Digital Advertising

By Vanessa King · September 23, 2015 Social media advertising is an easy way to reach specific audiences at a budget that works for your organization. Facebook “Boosts” and Twitter Promoted Tweet campaigns are a quick, simple way to promote specific posts without spending time building out big campaigns. Boosting posts on Facebook has become more important as page posts are served […]
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Spotlight on: Social Media Graphics

By Vanessa King · September 22, 2015 Using multimedia on Facebook and Twitter can increase a post’s engagement rate by more than eight times. A post with a high engagement rate is more likely to be shown to people outside of your network, which can help grow your following without advertisements. When creating social media graphics, make sure they’re the ideal size […]
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Spotlight on: Pitching the media

By Vanessa King · September 21, 2015 As newsrooms shrink, it’s becoming increasingly difficult to get journalists to cover stories. Most organizations make the mistake of releasing long press releases and firing them off to hundreds of reporters. Here’s how to stand out in a reporter’s inbox: Customize the email. Adding a reporter’s first name to an email is a good first […]
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Spotlight On: Avoiding Social Media Gaffes

By Kyle Brown · September 18, 2015 So far, this election has been rife with candidates dropping out of the race due to social media gaffes. We’ve already written about this here, but the topic was a big hit at last night’s pre-debate panel with Ian Capstick and Kate Harrison, so it’s worth diving into a bit further. Even just two days […]
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Spotlight on: Becoming the Next @norm

By Kyle Brown · September 17, 2015 There’s no denying that @norm was the Twitter account to watch in August. The 74-year-old Toronto city councillor raced to 130,000 followers and earned recognition in every major media outlet in Canada. So, how do you replicate that success? While understanding the web works in weird, wild and mysterious ways, there are some important best […]
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Spotlight on: Talking to Reddit

By Kyle Brown · September 16, 2015 Reddit has over 71 billion pageviews. Over 3.5 million users visit every day. The Canada subreddit has over 185,000 subscribers, not to mention Canada is home to the second most pageviews per capita in the world (behind only Iceland). Campaign managers salivate at the thought of reaching an educated and informed population from across the […]
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Spotlight On: Social Media and Debates

By Kyle Brown · September 15, 2015 Second-­screening has become a crucial aspect of all debates this election, and shows no signs of slowing. With the initial debate this election, Maclean’s ran the hashtag #MacDebate in addition to hosting a panel of journalists and pundits and throwing questions out to the crowd on social media. So how do you and your organization […]
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Spotlight On: Finding the millennials

By Kyle Brown · September 14, 2015 Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about the parties’ poor efforts to connect with students on traditional media, but how about on the online spaces millennials actually enjoy? While all of the leaders are active on Facebook […]
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Spotlight On: Effective Op-eds

By Vanessa King · September 11, 2015 Op-eds are a great way to share a message in the media without paying for advertising or pitching reporters. Before writing an election op-ed, make sure your piece is timely, succinct and well-placed. Focus on the news Every op-ed needs a news hook to make it relevant to readers. Be careful not to be so […]
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Using Twibbons to garner online support

By Kyle Brown · September 11, 2015 One of the greatest social media tools over the past six years has been the Twibbon. Since its appearance in 2009, the Twibbon has played an enormous role in social media advocacy campaigns of all shapes and sizes. This election, expect to see an example of a Twibbon coming to a friend or family member […]
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Spotlight On: Social media and third party advertising

By Kyle Brown · September 10, 2015 As more groups turn to social media to reach large audiences fast, Canada’s election advertising laws scramble to remain as relevant as possible. The world of third-party advertising can be a bit tricky, but there is one rule that should guide all efforts: any time you are paying to have something appear, you should assume […]
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Spotlight On: Influence Campaigns

By Kyle Brown · September 8, 2015 An influence campaign during an election is only as strong as its messaging. In other words, content is king. Too often, organizations rush to share content without considering their objectives and audience, therefore sending out a diluted message. Before launching any sort of communications plan (be that one tweet or a full orchestrated campaign), an […]
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Spotlight On: Tweeting at Candidates

By Vanessa King · September 4, 2015 Candidates realize door knocking isn’t the only way to engage voters. Most candidates are on social media, and Twitter specifically provides organizations a unique opportunity to speak to candidates about the issues affecting them. Below are some tips for increasing your traction on Twitter. Know your Audience Don’t waste time tweeting to someone who won’t […]
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Spotlight On: TV Appearances

By Vanessa King · August 28, 2015 Preparation and confident delivery can make or break a television appearance. Below are MediaStyle’s top tips for on-camera interviews.
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Spotlight On: Undecided Voters

By Vanessa King · August 27, 2015 Context Only 30 per cent of Canadians have decided which party they’re voting for, while 70 per cent remain undecided according to an Abacus Data poll released this week. Why it Matters Leaders and influencers still have eight weeks to sway undecided voters. More than one third of these voters say they won’t make up their […]
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Spotlight On: Getting Students to Vote

By Vanessa King · August 21, 2015 To many students, voting is like talking on the phone—annoying and to be avoided, even though Mom insists. In this election, parties are relying on student apathy. Student issues are not referenced on party websites, and they have not been discussed in debates or at campaign stops. Student issues are rarely in party platforms because students are rarely at the polls. In […]
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Spotlight On: Truth and Reconciliation

By Vanessa King · August 14, 2015 The Truth and Reconciliation Commission made 94 recommendations in its June report on Indian Residential Schools and their legacy in Canada. The full report is expected after Oct. 19, yet many are asking how the TRC recommendations will play into the national conversation this election. Party approaches to implementing the TRC recommendations are divided across the board. The Liberals committed to adopting all 94 […]
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