Category Archives: Social media

One of the single most important steps in creating a social engagement plan is setting objectives. These are the overarching outcomes you and your team want to see at the end of a campaign or plan. Planning, a lot like storytelling, requires a set beginning, middle and an end. Objectives should be: – Tool and…
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Surely Ottawa tweeters have already seen Senator Patrick Brazeau’s attack on reporter Jennifer Ditchburn this afternoon. Earlier today, Ditchburn wrote this article for Huffington Post Canada about the Senator’s low attendance. The exchange in question is detailed below: [View the story "Getting in trouble on Twitter: Senator Patrick Brazeau" on Storify] In MediaStyle’s social media…
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Like a lot of people, the MediaStyle team has been poking around Google+ the last couple of weeks. The interface is a lot cleaner, and the integration with other Google products is convenient without being creepy like Google Buzz. While it’s still a little early to share our full impressions, I thought I’d highlight the…
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In my last post I referenced an article about the ways a business Twitter account can go wrong. For an example of how to properly run a business Twitter, look no further than @ImpossibleUSA, the Twitter account of the Impossible Project’s American office. The Impossible Project makes and sells polaroid film. Their Twitter account has…
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Peter Raaymakers pointed me toward a National Post interview with the Father of the Todd Reynolds, the man behind the same-sex marriage comments on Uptown Sports Management Twitter feed yesterday. I wrote about it here. I’ll let this quote from Reynolds’ for itself: I don’t think that your opinion about gay marriage or sexual orientation…
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Time to add Uptown Sports Management to the list of people who shouldn’t be on Twitter. Behold, a series of Tweets that began at approximately 4:38 pm from their Twitter account, @uptownhockey: The handle “@uptownhockey” seems to be trending the most in Toronto, Vancouver, and Chicago according to Trendsmap. More on this tomorrow when their…
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Canvas is the new social network that Christopher Poole (AKA 4Chan founder Moot) recently announced at his SXSW keynote. You can read a breakdown of how Canvas works here and a nice summary of its coverage here. I’ve had my Canvas invite for a couple of weeks now, and I thought I’d share my thoughts….
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For everyone who couldn’t make it last night, we attended Twestival Ottawa last night and had the chance to take some photos and shoot some video of the event. Organizers raised over $12,000 for The Royal Ottawa Foundation for Mental Health. The organizing team did an awesome job putting this event together, and we’re thrilled…
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Two days ago Chrysler’s Twitter account, @ChryslerAutos, posted a colourful little tweet about the driving habits in Detroit. The tweet came from an employee at New Media Strategies, the firm that handles Chrysler’s social media. Chrysler reacted sternly yesterday, apologizing for any offence and explained that the employee responsible had been fired. The Red Cross…
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We attended Social Media Breakfast #21 this morning to take some photos and meet communicators in Ottawa! David Nicholson, EVP of Product Development for a “freemium web games” developer and publisher in the UK joined the SMBOttawa crowd to discuss social gaming and how to introduce game mechanics to online communities. His talk focused on…
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