Elections Operation Centre 2015

Category: Public Relations

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Techniques of Influence V

By Bailey Reid · January 16, 2017 Shame, Shame, Shame Don’t be on the wrong side of the equation. That’s what the shame tactic is all about. Shame is a tricky technique of influence. One must always be careful of the fine line between the moral high ground and the—much more dangerous—high horse. PETA does a fairly terrible job of using shame […]
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