Elections Operation Centre 2015

Category: How To

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Techniques of Influence V

By Bailey Reid · January 16, 2017 Shame, Shame, Shame Don’t be on the wrong side of the equation. That’s what the shame tactic is all about. Shame is a tricky technique of influence. One must always be careful of the fine line between the moral high ground and the—much more dangerous—high horse. PETA does a fairly terrible job of using shame […]
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Gotta catch ’em all…again.

By admin · July 12, 2016 We don’t want to alarm you, but Japanese pocket monsters have invaded our streets and homes. They are feeding off of our productivity and cell phone batteries at an alarming rate. A new virtual reality smartphone game Pokémon GO, launched by Nintendo on July 6, is currently breaking the Internet. While it has not yet launched […]
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Using the Principles of Design to Tell Better Stories: Part I

By Emma Joy-Lovell · June 9, 2016 Design is a powerful storytelling tool. We read images faster and glean more information from them than we do from words. Consider these two pieces of information. Which do you read and understand faster? We often prioritize the crafting of the content of a message, leaving the styling of that message to the very end. […]
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Techniques of Influence: Part I

By Bailey Reid · June 3, 2016 Welcome to MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next campaign. In this 5-part series, we’ll review how brands convince us to spend money, use our time and tell our friends about their products.
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“We Do Not Negotiate With Trolls” Pt. 1

By Kyle Brown · November 19, 2015 Even though you don’t have to pay a toll to get onto social media, trolls still abound. They sit on Twitter and Facebook waiting to pounce on unsuspecting brands, organizations and individuals. In truth, they can be scary. Their methods range from posting negative comments about your group to flooding your Facebook wall with graphic, […]
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How to shape and watch Thursday’s Globe and Mail leaders’ debate

By Ian Capstick · September 14, 2015 Plan to participate in the Globe and Mail Federal Leaders’ Debate on Thursday, September 17, 8:00 PM – 10:00 PM (EST). Live from Stampede Park in Calgary, Globe and Mail editor-in-chief David Walmsley (@WalmsleyGlobe) will moderate the debate. Political reporter Jane Taber (@JaneTaber1) will lead a panel before and after the debate. Help shape the […]
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Get prepared for policy in this election

By Ian Capstick · September 11, 2015 Some of you may remember the awesome kids show Romper Room. At the end of the show, the host would hold up her magic mirror and look through the TV to “see” the kids watching and make sure you had a great day. I’d wait and wait to hear my name. Elections can be just […]
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How to build momentum next week

By Ian Capstick · September 10, 2015 It’s Thursday: focus on this weekend. What do you need to do to build momentum next week? Two important to-do items: Take a few extra hours and review the elections sites of each party, the five week review by our team and some of the most recent coverage. Plan to watch one of the political […]
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Finding your brand’s voice

By Vanessa King · July 31, 2015 Social media is an authentic, personal way to connect with key audiences. The smartest brands have established clear voices on social media, drawing people in and making them feel as though they know the brand personally. Slack is a great example of a company that knows its voice and uses it to engage audiences. At […]
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We Do Not Negotiate With Trolls Pt. 2 – Being Prepared

By Kyle Brown · July 24, 2015 [This is the second entry in a three-part series on responding to negative criticism online] Last month, we talked about the best way to respond to negative criticism online. However, that post was all about the reactive – about turning around negative publicity and knowing how to respond. This week we’ll talk about the importance […]
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Avoid these four Facebook ad mistakes

By Vanessa King · July 13, 2015 With increased throttling and diminishing organic reach, more Facebook page managers are turning to social advertising to reach followers and get traction online. Facebook ads are a constantly changing and sometimes complicated communications tool. If you’re currently running ads or thinking of starting a new campaign, avoid these common pitfalls to ensure you’re reaching your […]
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5 Key Social Media Analytics

By Vanessa King · May 15, 2015 You don’t need to pay for software to learn valuable social media insights. Twitter, Facebook and YouTube have analytics tools built right into their platforms to help you better understand your posts and how they’re influencing audiences. Below are five key insights available through these tools. 1) See when your Facebook audiences are online. This […]
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An easy way to standout on Google

By Charlie Crabb · May 10, 2015 It’s tough to stand out on Google. It’s a constant struggle to stay out of obscurity, out of the doldrums of the second, third or fourth page of hits. You can routinely publish fresh content, retool your adword campaign and pray to the Google algorithm overlords, but there’s no silver bullet that will keep you […]
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Preparing for the Political AMA: Six Strategies for Success

By Kyle Brown · May 6, 2015 As the federal election draws closer, political candidates across the country are busy developing detailed strategies for communications and media outreach. Increasingly, politicians are turning to reddit and participating in Ask Me Anythings, better known as AMAs. The platform makes sense. Last year alone, reddit had: Over 71 billion pageviews. 174 million monthly unique visitors […]
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