Category Archives: Case Studies

Surely Ottawa tweeters have already seen Senator Patrick Brazeau’s attack on reporter Jennifer Ditchburn this afternoon. Earlier today, Ditchburn wrote this article for Huffington Post Canada about the Senator’s low attendance. The exchange in question is detailed below: [View the story "Getting in trouble on Twitter: Senator Patrick Brazeau" on Storify] In MediaStyle’s social media…
Read More »

Rob Walker, who maintains the Murketing blog, recently wrote an article for Slate, taking to task designers that are creating posters and T-shirts to help fund relief efforts in Japan. I’m all for concerned designers using their skills to raise money for a good cause, so I thought I’d answer the questions raised in Walker’s…
Read More »

A couple weeks ago I stood up in front of a whole bunch of people and explained that I was a failure. I told the story of how one of my online projects had been a complete, total, and epic failure. Is it counterintuitive to expose your mistakes? To be certain. People like to be…
Read More »

In the next few days I’m going to feature some stories on the digital tactics that firms are using to apply specific bouts of pressure to specific media outlets. These high-stakes, no-holds-barred firms are successfully using ads on Google, Facebook, and blogs to correct the record and and to skewer opponents. Today’s case study is…
Read More »

NAHO Role Model Awards  |   MediaStyle Case Study On June 20, 2009, two-hundred guests gathered at the Museum of Civilization to celebrate the achievements and dedication of a brilliant group of young Canadians. NAHO Role Model Awards 2009 from Ian Capstick on Vimeo. For twenty-five years the National Aboriginal Role Model Awards have celebrated and…
Read More »

At ChangeCamp Ottawa, I was proud of the way we worked with Twitter as a “back channel” to facilitate information sharing and collaboration.  This is a quick set of bullet points on what I think worked and what I think could be improved at future versions of ChangeCamp.  At the end of the post, I’ve…
Read More »

Citizens lined up at microphones and didn’t yell or make accusations like at most “town halls” in Ottawa.  Instead, people proposed sessions, self-organized and taught each other about governance, the Internet, and what it means to be part of the community of Ottawa.  I believe a real testament to the long-term impact of relationships built,…
Read More »

The Big Picture: 3400 cupcakes $2000 raised for Women Alive 600 participants 100 of them bakers 2:06 p.m., the time the room hit capacity 30 volunteers 4 amazing judges Blog Posts: Life on the Go by “Venissa” was in early and out early making room for others. Equal Oppourtunity Kitchen had “backstage access” as a…
Read More »