Category Archives: Brand

The myth of the “Google Alert”

I often ask about adoption of certain technologies in my workshops. It’s nice to know which tools are being used; I can often tailor my advice to make the session more relevant. Of all the online tools I ask about, the uptake is always largest for Google Alerts. People love their Google Alerts. In fact,…
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Inspiration: reclaiming space with action

“New York City is covered with illegal billboards and advertisements. One random day, civilians decided to take back the public space by covering over 120 illegal billboards with original works of art.” (h/t Jennifer Hollett on Twitter & Grounded TV)


Small touches to a branded event

Animikii’s marquee product, YikeSite (a neat content management system) was celebrating its’ second anniversary. Creator and owner (and best friend to yours truly) Jeff Ward called wondering what he should do to set his light dinner party apart from other tech events in Victoria where YikeSite is based. He already had a great location lined…
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Messages from a New Generation

Algonquin College Students Association is taking a different approach to sending a message to the college administration. Instead of yet another petition or email campaign the elected Algonquin student reps are taking their message to administrators to YouTube. I’m going to guess the executive at the college was inspired by a project out of Kansas…
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Tim Hortons: complex communications crisis

This morning I’m quoted in the National Post about Twitter and the role it played in the PR nightmare caused by a Rhode Island Tim Hortons‘ managers now-cancelled support for an anti-equal marriage political event. My comments were related to how the situation played out in the “social media sphere.” Readers and friends have posted and…
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Horton hears a WTF?

Before I had even poured my morning coffee, major gay blogs were posting news of a sponsorship of a controversial festival hosted by the notorious “pro-marriage” organization National Organization for Marriage by a Rhode Island Tim Hortons. My own small tweets on the subject were replicated and reproduced at a rate I’ve never seen. A…
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MediaStyle interviews Anita Clarke

Her sense of style is so well-curated that designers behind the sexy label, Greta Constantine, named a dress for her. She makes wearing knee-high, hand-painted Doc Marten boots look easy.  As the voice and eye behind Toronto’s number one fashion blog, her signature look is being featured along side of some of the fashion worlds…
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Rebranding the big-tent New Democratic Party

Over at the newly redesigned and relaunched THIS magazine website, I am interviewed about my “aggressive” support for the proposed name change, hopefully, to be debated at the Halifax Convention mid-August. Here is what I said: “To be blunt, we’re not new anymore,” he says, adding that he’s aware of support for the resolutions [one…
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Lessons in Communication with Chef Marc Lepine

There is no ventilation in his kitchen, the grill freezes food instead of charring it, and you never quite know what temperature the bite is going to be when it hits your mouth. This is New Canadian Cuisine at Atelier Restaurant. Chef Marc Lepine is one of the vanguard chef/owners of the “New Canadian” food…
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Interview with Macleans.ca writer Kady O’Malley

Kady O’Malley and I have worked together for a very long time.  As the former press secretary to the New Democrats I spent a lot of time making sure Kady and the other members of Canada’s National Press Gallery were up to speed on all things New Democrat.  I stopped by the Hill yesterday to…
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