Category Archives: Media Relations

With outstretched arms, the Ottawa Riverkeeper invites you to the first ever Riverboat Gala Cruise to be held May 29th. MediaStyle has partnered up with Executive Director of the Ottawa Riverkeeper Meredith Brown, CBCs Evan Solomon and first ever honourary Riverkeepers Governor of the Bank of Canada Mark Carney and partner Diana. We are planning…
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Last Friday I spoke at Creative Mornings Ottawa‘s gathering at the HUB. I created a brand new presentation on taking the values of “reuse” into every aspect of your brand. We talked about the four major elements of what makes a great brand and explored a few local examples of how the idea of “reuse”…
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It’s that time of year where laryngitis and strep throat are an every present threat to your voice. Last week (and this!) I’ve been struggling with keeping my voice as I battle the dying days of winter. My Facebook friends are a rather helpful bunch; I’ve collected some of their wisdom below.

Together with MediaStyle’s principal trainer Ian Capstick, participants will go beyond blogging, tweeting and updating Facebook in this day-long session. We’ll provide a critical look at how organizations can integrate social media into their current communications activities. The workshop runs Thursday, March 14 from 9:30 a.m. to 4 p.m. – catered lunch included. The MediaStyle…
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Since arriving in September, my time here has been a whirlwind of growth, campaigns and online adventure! Our next chapter sees us continuing to grow: it is my pleasure to announce that MediaStyle has added Benjamin Dickerson as our newly minted Creative Director. Benjamin comes to us by way of two years with the communications…
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This week’s post takes a look at Peter Jackson’s latest big budget film as it garnered much attention this holiday season but it wasn’t on the film itself, but rather on the technology used to shoot it. That’s right folks, we’re talking about 48fps (frames per second). Before we get into the logistics of this…
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Twitter is a great tool to reach the Canadian media and politicians who can help you get your message out. It’s easy enough to sign up and start tweeting, but how do you make the most impact? Hopefully it’s common sense that tweeting in the middle of the night won’t get you much reach, but…
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Surely Ottawa tweeters have already seen Senator Patrick Brazeau’s attack on reporter Jennifer Ditchburn this afternoon. Earlier today, Ditchburn wrote this article for Huffington Post Canada about the Senator’s low attendance. The exchange in question is detailed below: [View the story "Getting in trouble on Twitter: Senator Patrick Brazeau" on Storify] In MediaStyle’s social media…
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The latest episode of The Voice is now online. You can download the episode here, or subscribe to The Voice on iTunes here. This week’s episode features Danny Star talking to DJ Waldow, the CEO of Waldo Social, to discuss the relevancy of email marketing in 2012, and harnessing the power of Batman and Robin…
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Earlier this month MediaStyle signed a lease on a new loft space in downtown Ottawa. We’ve been renovating for five days and thought an update on the new space was in order. It also gives me a chance to send a massive shout-out to The Code Factory – this co-working space helped launch our little…
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