Elections Operation Centre 2015

Category: Analysis

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The Olympics!

By Bailey Reid · August 15, 2016 It’s every armchair athlete’s favourite season. It’s a time when people around the world come together in the name of friendly sport competition, in a show of unabashed patriotism and stunning athleticism. And the women this year– we’re having a moment. Fierce competitors and athletes in every sport imaginable. So far, almost almost every medal […]
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Techniques of Influence: Part III

By Bailey Reid · July 14, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to Part III of MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next […]
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Gotta catch ’em all…again.

By admin · July 12, 2016 We don’t want to alarm you, but Japanese pocket monsters have invaded our streets and homes. They are feeding off of our productivity and cell phone batteries at an alarming rate. A new virtual reality smartphone game Pokémon GO, launched by Nintendo on July 6, is currently breaking the Internet. While it has not yet launched […]
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Techniques of Influence: Part II

By Bailey Reid · June 27, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next campaign. In this […]
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Using the Principles of Design to Tell Better Stories: Part I

By Emma Joy-Lovell · June 9, 2016 Design is a powerful storytelling tool. We read images faster and glean more information from them than we do from words. Consider these two pieces of information. Which do you read and understand faster? We often prioritize the crafting of the content of a message, leaving the styling of that message to the very end. […]
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Techniques of Influence: Part I

By Bailey Reid · June 3, 2016 Welcome to MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next campaign. In this 5-part series, we’ll review how brands convince us to spend money, use our time and tell our friends about their products.
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Twitter Has A Moment

By Katie Shapiro · April 15, 2016 Canada is the most recent country to have its moment(s), as Twitter Canada released their newest feature this week: Twitter Moments. The update comes after the social network rolled out the update in the United States, Australia, the United Kingdom and Brazil over the last five months. Meant to showcase the “best of Twitter”, Twitter […]
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When Life Gives You Peaches, Make Peach Juice

By Kyle Brown · January 22, 2016 Last week, the hottest new iPhone app, Peach, deployed to widespread acclaim and success. Hootsuite asked whether it was the “next great social network.” The Huffington Post declared it would be your next social media obsession. CBS went so far as to call it the hottest thing in social media. Chances are, you may have […]
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The Season of Giving: Responsible Corporate Social Responsibility

By Kyle Brown · December 3, 2015 Tuesday marked the official start of the holiday season. As we roll into December, we’re getting started with our #GivingTuesday campaign as our small attempt to counter-balance the massive retail focused Black Friday and Cyber Monday. There are a lot of good reasons to take part in a holiday “giveback” campaign. Most importantly of course is that […]
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Sizing Up the Parties’ Social Strategies

By Kyle Brown · October 18, 2015 As the end of the election nears, MediaStyle’s team took a close look at the strategies and tactics implemented by each of the four major parties throughout this campaign. Whether it was Stephen Harper running the first Instagram ad of the election or the Liberals’ 360-video from their Brampton rally, the “social media election” saw […]
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This Week on the Trail

By Ian Capstick · October 2, 2015 Trade and polls dominated headlines this week. We also saw candidates continue to be exposed for regrettable social media posts. The refugee crisis unfortunately fell out of election news.
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Welcome to the edgy phase of the campaign

By Ian Capstick · September 25, 2015 This week the campaign entered the “edgy phase”, the moment in every campaign where no one really knows what’s going on. No one can predict when a campaign will dip into this inevitable moment. The pollsters of Canada all conflict with one another. The partisans are clearly getting tired and lashing out. Candidates are still […]
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Elizabeth May uses Twitter to participate in #GlobeDebate

By Caitlin Kealey · September 18, 2015 The Green Party’s Elizabeth May had the best use of social media during last night’s Globe Debate. With the help of Twitter Canada’s Steve Ladurantaye, May uploaded 30 second video clips of her take on the various issues presented at the debate. She had the added bonus of not having to yell to be heard […]
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Summarizing the #GlobeDebate

By Vanessa King · September 18, 2015 The only memorable things from the Globe Debate were the silent moderator, amusing ding and constant shouting. The three leaders walked away unscathed with no major blows or wins as they debated their economic policies. Here’s our recap of how they handled key issues. Small business Trudeau didn’t escape barbs from Harper and Mulcair about […]
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A three-way race and photo-op galore

By Ian Capstick · September 11, 2015 The campaign hit the halfway mark this week, and we have a three-way race on our hands. So far, most of the campaign has been spent jockeying. Each of the parties have released just enough policy to get by while playing defense on candidate eruptions and gaffes. We’re seeing very different strategies from each of […]
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Get prepared for policy in this election

By Ian Capstick · September 11, 2015 Some of you may remember the awesome kids show Romper Room. At the end of the show, the host would hold up her magic mirror and look through the TV to “see” the kids watching and make sure you had a great day. I’d wait and wait to hear my name. Elections can be just […]
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How to build momentum next week

By Ian Capstick · September 10, 2015 It’s Thursday: focus on this weekend. What do you need to do to build momentum next week? Two important to-do items: Take a few extra hours and review the elections sites of each party, the five week review by our team and some of the most recent coverage. Plan to watch one of the political […]
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Conservative message lost amid leaks and refugee crisis

By Ian Capstick · September 10, 2015 The CPC message is becoming lost to two competing stories: the ongoing refugee crisis and the emerging narrative of a Conservative campaign in panic mode. The stories intersect at the strategic level and reveal an interesting weakness in the CPC campaign. It’s important to note two key facts: Ray Novak, Harper’s chief of staff, was sent […]
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To do list: Scrub social media, tune in

By Ian Capstick · September 9, 2015 One Take thirty minutes and do a social media scrub down. As several CPC candidates and other campaign officials learned, the Internet lives forever (full disclosure: even Ian’s husband had to apologize yesterday for years old tweets). If you’re a spokesperson in this election or have contact with the media, it’s likely time you take a […]
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Three things to watch this week

By Ian Capstick · September 8, 2015 Media outlook for this week: Three things to watch The state of the economy will continue to play a heavy role in the media coverage of the 2015 campaign. Several key dates and Statistics Canada second quarter indicator releases will be of interest in the upcoming weeks. BOC will release rate decision on Wednesday. Attention […]
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