Elections Operation Centre 2015

Category: Advertising & Video Production

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Techniques of Influence V

By Bailey Reid · January 16, 2017 Shame, Shame, Shame Don’t be on the wrong side of the equation. That’s what the shame tactic is all about. Shame is a tricky technique of influence. One must always be careful of the fine line between the moral high ground and the—much more dangerous—high horse. PETA does a fairly terrible job of using shame […]
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Techniques of Influence Part IV

By Megan Davis · October 13, 2016 All the Cool Kids… When it comes to cultivating “cool” brands, actually calling yourself “cool” is the exact opposite of cool. (What happens when brands do call themselves “cool”? Think Von Dutch or Ed Hardy.) Exclusivity is a key part of cultivating a “cool” brand, meaning the fewer people who know about it, the better. […]
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Techniques of Influence: Part III

By Bailey Reid · July 14, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to Part III of MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next […]
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Techniques of Influence: Part I

By Bailey Reid · June 3, 2016 Welcome to MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next campaign. In this 5-part series, we’ll review how brands convince us to spend money, use our time and tell our friends about their products.
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The Season of Giving: Responsible Corporate Social Responsibility

By Kyle Brown · December 3, 2015 Tuesday marked the official start of the holiday season. As we roll into December, we’re getting started with our #GivingTuesday campaign as our small attempt to counter-balance the massive retail focused Black Friday and Cyber Monday. There are a lot of good reasons to take part in a holiday “giveback” campaign. Most importantly of course is that […]
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