Elections Operation Centre 2015

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Q&A on Platform Development

By Ian Capstick · August 28, 2015 How does a policy make it into the platform? Each political party has their own process for deciding what makes it into their respective platform. At the end of the day, it is the responsibility of the senior strategists and campaign manager to decide what to put in front of Canadians. It has little to […]
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Week 3: Where the Leaders were

By Vanessa King · August 28, 2015   Stephen Harper The Conservative leader stuck to Ontario and Quebec this week, making several whistle-stop appearances in small towns in both provinces. While in Markham, Harper promised funding for the Foreign Credential Recognition Loans program, which provides financial support to new Canadians. Thomas Mulcair The NDP leader also travelled through Ontario and Quebec this week. Mulcair […]
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Spotlight On: Undecided Voters

By Vanessa King · August 27, 2015 Context Only 30 per cent of Canadians have decided which party they’re voting for, while 70 per cent remain undecided according to an Abacus Data poll released this week. Why it Matters Leaders and influencers still have eight weeks to sway undecided voters. More than one third of these voters say they won’t make up their […]
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Week 2: Where the Leaders Were

By Vanessa King · August 22, 2015 Stephen Harper made several policy announcements while in New Brunswick and the GTA, including a plan to add 5,000 reservists to the Canadian Armed Forces and increase adoption tax credits. He also announced a renewed commitment to the Conservative’s “Life Means Life” legislation. He was the only leader who didn’t attend Montreal Pride on Sunday. […]
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Spotlight On: Getting Students to Vote

By Vanessa King · August 21, 2015 To many students, voting is like talking on the phone—annoying and to be avoided, even though Mom insists. In this election, parties are relying on student apathy. Student issues are not referenced on party websites, and they have not been discussed in debates or at campaign stops. Student issues are rarely in party platforms because students are rarely at the polls. In […]
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Q&A: Tim Powers

By Ian Capstick · August 21, 2015 What has you excited about the 2015 election? So far I am not overly excited about the election. However, if there is a glimmer of enjoyment for me it is the fact that it looks to be legitimately competitive to start and one way or the other some sort of history will be made based on who wins. […]
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Week 2: This Week on the Trail

By Ian Capstick · August 21, 2015 Wright and Wrong This week won’t be remembered for what happened on the campaign trail but for the courtroom drama in Ottawa. Nigel Wright’s highly anticipated testimony dominated political coverage early this week and the equally interesting revelations of former PMO lawyer Benjamin Perrin capped off the week at the Duffy trail. The revelations? The […]
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Week 1: This Week on the Trail

By Ian Capstick · August 14, 2015 Week two of the campaign will be remembered for what happened off trail as the Duffy Trial resumed with a star witness: the one and only Nigel Wright, super-starconsigliere to the Prime Minister. Wright made for a sympathetic and friendly witness for both the prosecution anddefence, a near impossible feat considering the lengths Wright went to cover up the Duffy […]
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Q&A: David Coletto

By Ian Capstick · August 14, 2015 What has you excited about the 2015 election? I’m most excited about the level of competition that exists between the major parties. At this point, any of the three main parties could win the election and any of them could come third. A long campaign coupled with a highly volatile electorate and a strong desire for change means that anything can […]
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Spotlight On: Truth and Reconciliation

By Vanessa King · August 14, 2015 The Truth and Reconciliation Commission made 94 recommendations in its June report on Indian Residential Schools and their legacy in Canada. The full report is expected after Oct. 19, yet many are asking how the TRC recommendations will play into the national conversation this election. Party approaches to implementing the TRC recommendations are divided across the board. The Liberals committed to adopting all 94 […]
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Week 1: Where the Leaders Were

By Vanessa King · August 14, 2015 Harper—The Conservatives made several policy announcements of interest this week. While in Ottawa, the Conservative Leader said he would crack down on “terror tourism”, making it illegal for Canadians to travel to locations with high terrorism rates. In the new riding of Markham-Thornhill, he announced (again) he would accept 10,000 refugees from Iraq and Syria […]
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Finding your brand’s voice

By Vanessa King · July 31, 2015 Social media is an authentic, personal way to connect with key audiences. The smartest brands have established clear voices on social media, drawing people in and making them feel as though they know the brand personally. Slack is a great example of a company that knows its voice and uses it to engage audiences. At […]
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We Do Not Negotiate With Trolls Pt. 2 – Being Prepared

By Kyle Brown · July 24, 2015 [This is the second entry in a three-part series on responding to negative criticism online] Last month, we talked about the best way to respond to negative criticism online. However, that post was all about the reactive – about turning around negative publicity and knowing how to respond. This week we’ll talk about the importance […]
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Avoid these four Facebook ad mistakes

By Vanessa King · July 13, 2015 With increased throttling and diminishing organic reach, more Facebook page managers are turning to social advertising to reach followers and get traction online. Facebook ads are a constantly changing and sometimes complicated communications tool. If you’re currently running ads or thinking of starting a new campaign, avoid these common pitfalls to ensure you’re reaching your […]
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“We Do Not Negotiate With Trolls” Pt. 1

By Kyle Brown · June 5, 2015 [This is the first of a three-part series. Check back here for parts two and three in the coming weeks.] Even though you don’t have to pay a toll to get onto social media, trolls still abound. They sit on Twitter and Facebook waiting to pounce on unsuspecting brands, organizations and individuals. In truth, they […]
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5 Key Social Media Analytics

By Vanessa King · May 15, 2015 You don’t need to pay for software to learn valuable social media insights. Twitter, Facebook and YouTube have analytics tools built right into their platforms to help you better understand your posts and how they’re influencing audiences. Below are five key insights available through these tools. 1) See when your Facebook audiences are online. This […]
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An easy way to standout on Google

By CharlieCrabb · May 10, 2015 It’s tough to stand out on Google. It’s a constant struggle to stay out of obscurity, out of the doldrums of the second, third or fourth page of hits. You can routinely publish fresh content, retool your adword campaign and pray to the Google algorithm overlords, but there’s no silver bullet that will keep you […]
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Preparing for the Political AMA: Six Strategies for Success

By Kyle Brown · May 6, 2015 As the federal election draws closer, political candidates across the country are busy developing detailed strategies for communications and media outreach. Increasingly, politicians are turning to reddit and participating in Ask Me Anythings, better known as AMAs. The platform makes sense. Last year alone, reddit had: Over 71 billion pageviews. 174 million monthly unique visitors […]