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Finding your brand’s voice

By Vanessa King · July 31, 2015 Social media is an authentic, personal way to connect with key audiences. The smartest brands have established clear voices on social media, drawing people in and making them feel as though they know the brand personally. Slack is a great example of a company that knows its voice and uses it to engage audiences. At […]
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We Do Not Negotiate With Trolls Pt. 2 – Being Prepared

By KyleBrown · July 24, 2015 [This is the second entry in a three-part series on responding to negative criticism online] Last month, we talked about the best way to respond to negative criticism online. However, that post was all about the reactive – about turning around negative publicity and knowing how to respond. This week we’ll talk about the importance […]
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Avoid these four Facebook ad mistakes

By Vanessa King · July 13, 2015 With increased throttling and diminishing organic reach, more Facebook page managers are turning to social advertising to reach followers and get traction online. Facebook ads are a constantly changing and sometimes complicated communications tool. If you’re currently running ads or thinking of starting a new campaign, avoid these common pitfalls to ensure you’re reaching your […]
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“We Do Not Negotiate With Trolls” Pt. 1

By KyleBrown · June 5, 2015 [This is the first of a three-part series. Check back here for parts two and three in the coming weeks.] Even though you don’t have to pay a toll to get onto social media, trolls still abound. They sit on Twitter and Facebook waiting to pounce on unsuspecting brands, organizations and individuals. In truth, they […]
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5 Key Social Media Analytics

By Vanessa King · May 15, 2015 You don’t need to pay for software to learn valuable social media insights. Twitter, Facebook and YouTube have analytics tools built right into their platforms to help you better understand your posts and how they’re influencing audiences. Below are five key insights available through these tools. 1) See when your Facebook audiences are online. This […]
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An easy way to standout on Google

By CharlieCrabb · May 10, 2015 It’s tough to stand out on Google. It’s a constant struggle to stay out of obscurity, out of the doldrums of the second, third or fourth page of hits. You can routinely publish fresh content, retool your adword campaign and pray to the Google algorithm overlords, but there’s no silver bullet that will keep you […]
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Preparing for the Political AMA: Six Strategies for Success

By KyleBrown · May 6, 2015 As the federal election draws closer, political candidates across the country are busy developing detailed strategies for communications and media outreach. Increasingly, politicians are turning to reddit and participating in Ask Me Anythings, better known as AMAs. The platform makes sense. Last year alone, reddit had: Over 71 billion pageviews. 174 million monthly unique visitors […]
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Ewald’s 14 Tips for Better Newsletters

By Vanessa King · April 28, 2015 1. Have simple and clean layout that breaks up text. Focus on the right amount of content. There will always be another newsletter so don't try to do too much.
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4 Steps to a Great Crowdfunding Video!

By Gabriela Warrior Renaud · February 20, 2014 Your crowdfunding campaign isn’t complete without a pitch video. If done properly, it can become the most powerful asset to reaching your goal.
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Making the most of your crowdsourced funding campaign

By Ian Capstick · February 19, 2014 It can be tough to raise capital in this economy. The banks just don’t lend to small business the way they used to. This means entrepreneurs need to turn to more creative and non-traditional sources for funding.