By Vanessa King · October 16, 2015The 79-day election wraps up on Monday night. Your organization has today and all of Monday to prepare for the results, so make the most of your time by following our advice.
By Vanessa King · October 2, 2015Stephen Harper – The Conservative leader only had a handful of stops this week as he prepared for the Munk Debate and filmed campaign ads. He made appearances in Vaughan and Quebec City.
By Vanessa King · October 1, 2015Running a live blog is a fantastic way to proactively communicate during an event. Our recent live blog of the Munk Debate had nearly 3,500 views and was featured on a national news site. Read are our tips for live blogging.
By Vanessa King · September 28, 2015There are over 20 million social media accounts in Canada, and Canadians spend over two hours a day on these networks. With this volume of users, you’re guaranteed to run into negativity online. Understanding how to respond to online criticism is critical for any organization with social media accounts. Read on to learn our best practices.
By Vanessa King · September 24, 2015There are a few weeks left in this election, meaning there’s more than enough time left to connect with journalists and insert your organization in the public dialogue. If a reporter reaches out for an interview, make sure you’re prepared. Before the interview, don’t be afraid to ask the reporter what questions he or she […]
By Vanessa King · September 23, 2015Social media advertising is an easy way to reach specific audiences at a budget that works for your organization. Facebook “Boosts” and Twitter Promoted Tweet campaigns are a quick, simple way to promote specific posts without spending time building out big campaigns. Boosting posts on Facebook has become more important as page posts are served […]
By Vanessa King · September 22, 2015Using multimedia on Facebook and Twitter can increase a post’s engagement rate by more than eight times. A post with a high engagement rate is more likely to be shown to people outside of your network, which can help grow your following without advertisements. When creating social media graphics, make sure they’re the ideal size […]
By Vanessa King · September 21, 2015As newsrooms shrink, it’s becoming increasingly difficult to get journalists to cover stories. Most organizations make the mistake of releasing long press releases and firing them off to hundreds of reporters. Here’s how to stand out in a reporter’s inbox: Customize the email. Adding a reporter’s first name to an email is a good first […]
By Vanessa King · September 18, 2015The only memorable things from the Globe Debate were the silent moderator, amusing ding and constant shouting. The three leaders walked away unscathed with no major blows or wins as they debated their economic policies. Here’s our recap of how they handled key issues. Small business Trudeau didn’t escape barbs from Harper and Mulcair about […]
By Vanessa King · September 11, 2015Op-eds are a great way to share a message in the media without paying for advertising or pitching reporters. Before writing an election op-ed, make sure your piece is timely, succinct and well-placed. Focus on the news Every op-ed needs a news hook to make it relevant to readers. Be careful not to be so […]
By Vanessa King · September 4, 2015Stephen Harper – On Monday, the Conservative leader showed off his famously dry humour at a Tim Hortons, where he joked, “Just don’t let me handle the cash.” This foreshadowed the rest of his week, which was spent fending off questions about Canada’s deficit. He announced a mining tax credit while in North Bay, which […]
By Vanessa King · September 4, 2015Candidates realize door knocking isn’t the only way to engage voters. Most candidates are on social media, and Twitter specifically provides organizations a unique opportunity to speak to candidates about the issues affecting them. Below are some tips for increasing your traction on Twitter. Know your Audience Don’t waste time tweeting to someone who won’t […]
By Vanessa King · August 28, 2015 Stephen Harper The Conservative leader stuck to Ontario and Quebec this week, making several whistle-stop appearances in small towns in both provinces. While in Markham, Harper promised funding for the Foreign Credential Recognition Loans program, which provides financial support to new Canadians. Thomas Mulcair The NDP leader also travelled through Ontario and Quebec this week. Mulcair […]
By Vanessa King · August 27, 2015Context Only 30 per cent of Canadians have decided which party they’re voting for, while 70 per cent remain undecided according to an Abacus Data poll released this week. Why it Matters Leaders and influencers still have eight weeks to sway undecided voters. More than one third of these voters say they won’t make up their […]
By Vanessa King · August 22, 2015Stephen Harper made several policy announcements while in New Brunswick and the GTA, including a plan to add 5,000 reservists to the Canadian Armed Forces and increase adoption tax credits. He also announced a renewed commitment to the Conservative’s “Life Means Life” legislation. He was the only leader who didn’t attend Montreal Pride on Sunday. […]
By Vanessa King · August 21, 2015To many students, voting is like talking on the phone—annoying and to be avoided, even though Mom insists. In this election, parties are relying on student apathy. Student issues are not referenced on party websites, and they have not been discussed in debates or at campaign stops. Student issues are rarely in party platforms because students are rarely at the polls. In […]
By Vanessa King · August 14, 2015The Truth and Reconciliation Commission made 94 recommendations in its June report on Indian Residential Schools and their legacy in Canada. The full report is expected after Oct. 19, yet many are asking how the TRC recommendations will play into the national conversation this election. Party approaches to implementing the TRC recommendations are divided across the board. The Liberals committed to adopting all 94 […]
By Vanessa King · August 14, 2015Harper—The Conservatives made several policy announcements of interest this week. While in Ottawa, the Conservative Leader said he would crack down on “terror tourism”, making it illegal for Canadians to travel to locations with high terrorism rates. In the new riding of Markham-Thornhill, he announced (again) he would accept 10,000 refugees from Iraq and Syria […]
By Vanessa King · July 31, 2015Social media is an authentic, personal way to connect with key audiences. The smartest brands have established clear voices on social media, drawing people in and making them feel as though they know the brand personally. Slack is a great example of a company that knows its voice and uses it to engage audiences. At […]
By Vanessa King · July 13, 2015With increased throttling and diminishing organic reach, more Facebook page managers are turning to social advertising to reach followers and get traction online. Facebook ads are a constantly changing and sometimes complicated communications tool. If you’re currently running ads or thinking of starting a new campaign, avoid these common pitfalls to ensure you’re reaching your […]
By Vanessa King · May 15, 2015You don’t need to pay for software to learn valuable social media insights. Twitter, Facebook and YouTube have analytics tools built right into their platforms to help you better understand your posts and how they’re influencing audiences. Below are five key insights available through these tools. 1) See when your Facebook audiences are online. This […]