Elections Operation Centre 2015

Author: Kyle Brown

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Introducing MediaStyle’s social communications lab

By Kyle Brown · February 26, 2016 The Commons is now open. MediaStyle is now home to Ottawa’s most collaborative, interactive and innovative communications space. This is an all-new space, that will feature a unique workshop curriculum never-before-seen in the capital and an exciting calendar of events including a brown bag lunch sessions, guest speakers and even the return of the wildly […]
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When Life Gives You Peaches, Make Peach Juice

By Kyle Brown · January 22, 2016 Last week, the hottest new iPhone app, Peach, deployed to widespread acclaim and success. Hootsuite asked whether it was the “next great social network.” The Huffington Post declared it would be your next social media obsession. CBS went so far as to call it the hottest thing in social media. Chances are, you may have […]
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Support Women in Need These Holidays

By Kyle Brown · December 4, 2015 MediaStyle is proud to support the Purse Project, a grassroots campaign aimed at helping vulnerable women get the items they need this holiday season. That includes: Warm clothes, such as gloves, socks and toques Hygiene products, such as soap, deodorant, sanitary napkins and tampons Non-perishable foods (granola bars, trail mix bottled water, etc.) Tooth brushes […]
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The Season of Giving: Responsible Corporate Social Responsibility

By Kyle Brown · December 3, 2015 Tuesday marked the official start of the holiday season. As we roll into December, we’re getting started with our #GivingTuesday campaign as our small attempt to counter-balance the massive retail focused Black Friday and Cyber Monday. There are a lot of good reasons to take part in a holiday “giveback” campaign. Most importantly of course is that […]
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“We Do Not Negotiate With Trolls” Pt. 1

By Kyle Brown · November 19, 2015 Even though you don’t have to pay a toll to get onto social media, trolls still abound. They sit on Twitter and Facebook waiting to pounce on unsuspecting brands, organizations and individuals. In truth, they can be scary. Their methods range from posting negative comments about your group to flooding your Facebook wall with graphic, […]
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Sizing Up the Parties’ Social Strategies

By Kyle Brown · October 18, 2015 As the end of the election nears, MediaStyle’s team took a close look at the strategies and tactics implemented by each of the four major parties throughout this campaign. Whether it was Stephen Harper running the first Instagram ad of the election or the Liberals’ 360-video from their Brampton rally, the “social media election” saw […]
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Spotlight On: Twitter Parties

By Kyle Brown · October 9, 2015 Twitter parties have proven to be one of the more successful ways to engage audiences with your organization or brand. The idea of hosting one can be daunting, but these easy tips should turn any Twitter party into a success.
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Spotlight on: Using Humour

By Kyle Brown · October 7, 2015 The marriage of comedy and politics dates back to MAD magazine covers, thoughts of Kevin Nealon and Norm Macdonald taking shots on Saturday Night Live’s Weekend Update, or maybe it was Roger Abbott’s Jean Chretien impressions and the whole Air Farce troupe. More recently, Rick Mercer and Jon Stewart come to mind. But the digital […]
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Spotlight on: Good Photos on the Trail

By Kyle Brown · October 5, 2015 You don’t have to have a multi-thousand dollar camera to snap decent photos that your organization can use. Read these simple tips to have a usable photo for your website and social media.
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Spotlight On: Listicles

By Kyle Brown · October 2, 2015 The BuzzFeeds and Vices of the world have cemented listicles as a viable method to share information quick and far. This election, listicles have been bouncing around the web as a new style of political reporting. So why do they work so well?
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Spotlight on: Local News Hashtags

By Kyle Brown · September 25, 2015 Anyone following this election has already become familiar with a few hashtags, namely #elxn42, #cdnpoli and #election2015. All organizations are vying for valuable space in that stream, but breaking through is a difficult task. That’s why we recommend targeting local news hashtags to ensure your message is seen. For example, here in Ottawa we use […]
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Spotlight On: Avoiding Social Media Gaffes

By Kyle Brown · September 18, 2015 So far, this election has been rife with candidates dropping out of the race due to social media gaffes. We’ve already written about this here, but the topic was a big hit at last night’s pre-debate panel with Ian Capstick and Kate Harrison, so it’s worth diving into a bit further. Even just two days […]
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Spotlight on: Becoming the Next @norm

By Kyle Brown · September 17, 2015 There’s no denying that @norm was the Twitter account to watch in August. The 74-year-old Toronto city councillor raced to 130,000 followers and earned recognition in every major media outlet in Canada. So, how do you replicate that success? While understanding the web works in weird, wild and mysterious ways, there are some important best […]
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Spotlight on: Talking to Reddit

By Kyle Brown · September 16, 2015 Reddit has over 71 billion pageviews. Over 3.5 million users visit every day. The Canada subreddit has over 185,000 subscribers, not to mention Canada is home to the second most pageviews per capita in the world (behind only Iceland). Campaign managers salivate at the thought of reaching an educated and informed population from across the […]
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Spotlight On: Social Media and Debates

By Kyle Brown · September 15, 2015 Second-­screening has become a crucial aspect of all debates this election, and shows no signs of slowing. With the initial debate this election, Maclean’s ran the hashtag #MacDebate in addition to hosting a panel of journalists and pundits and throwing questions out to the crowd on social media. So how do you and your organization […]
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Spotlight On: Finding the millennials

By Kyle Brown · September 14, 2015 Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about the parties’ poor efforts to connect with students on traditional media, but how about on the online spaces millennials actually enjoy? While all of the leaders are active on Facebook […]
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Using Twibbons to garner online support

By Kyle Brown · September 11, 2015 One of the greatest social media tools over the past six years has been the Twibbon. Since its appearance in 2009, the Twibbon has played an enormous role in social media advocacy campaigns of all shapes and sizes. This election, expect to see an example of a Twibbon coming to a friend or family member […]
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Spotlight On: Social media and third party advertising

By Kyle Brown · September 10, 2015 As more groups turn to social media to reach large audiences fast, Canada’s election advertising laws scramble to remain as relevant as possible. The world of third-party advertising can be a bit tricky, but there is one rule that should guide all efforts: any time you are paying to have something appear, you should assume […]
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Candidate Contact Centre

By Kyle Brown · September 8, 2015 MediaStyle’s Candidate Contact Centre (C3) is an innovative digital tool that allows organizations to inspire and mobilize their members quickly and easily this election. It’s a revolutionary tool that allows third-party or member-organizations to rapidly pivot, and offer feedback to candidates on any issue. Inspired by MediaStyle’s collective experience on the campaign trail and our […]
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Spotlight On: Influence Campaigns

By Kyle Brown · September 8, 2015 An influence campaign during an election is only as strong as its messaging. In other words, content is king. Too often, organizations rush to share content without considering their objectives and audience, therefore sending out a diluted message. Before launching any sort of communications plan (be that one tweet or a full orchestrated campaign), an […]
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We Do Not Negotiate With Trolls Pt. 2 – Being Prepared

By Kyle Brown · July 24, 2015 [This is the second entry in a three-part series on responding to negative criticism online] Last month, we talked about the best way to respond to negative criticism online. However, that post was all about the reactive – about turning around negative publicity and knowing how to respond. This week we’ll talk about the importance […]
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Preparing for the Political AMA: Six Strategies for Success

By Kyle Brown · May 6, 2015 As the federal election draws closer, political candidates across the country are busy developing detailed strategies for communications and media outreach. Increasingly, politicians are turning to reddit and participating in Ask Me Anythings, better known as AMAs. The platform makes sense. Last year alone, reddit had: Over 71 billion pageviews. 174 million monthly unique visitors […]
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