Elections Operation Centre 2015

Author: Bailey Reid

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Techniques of Influence V

By Bailey Reid · January 16, 2017 Shame, Shame, Shame Don’t be on the wrong side of the equation. That’s what the shame tactic is all about. Shame is a tricky technique of influence. One must always be careful of the fine line between the moral high ground and the—much more dangerous—high horse. PETA does a fairly terrible job of using shame […]
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The Olympics!

By Bailey Reid · August 15, 2016 It’s every armchair athlete’s favourite season. It’s a time when people around the world come together in the name of friendly sport competition, in a show of unabashed patriotism and stunning athleticism. And the women this year– we’re having a moment. Fierce competitors and athletes in every sport imaginable. So far, almost almost every medal […]
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Techniques of Influence: Part III

By Bailey Reid · July 14, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to Part III of MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next […]
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Techniques of Influence: Part II

By Bailey Reid · June 27, 2016 We know you’ve got a story to tell, but in a world filled with advertising ranging from the inspiring to the absurd, how do you get your message to stand out? Welcome to MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next campaign. In this […]
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Techniques of Influence: Part I

By Bailey Reid · June 3, 2016 Welcome to MediaStyle’s blog series, “Techniques of Influence,” where we’ve compiled a handy list that can inspire you on your next campaign. In this 5-part series, we’ll review how brands convince us to spend money, use our time and tell our friends about their products.
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