The latest episode of The Voice is now online.
Subscribe to The Voice on iTunes, or listen to this episode right here.
Marketers and communicators have spent the last few years trying to deal with increased demands for effectiveness while managing budgets that seem to be getting smaller and smaller. On this episode of The Voice, host Danny Starr speaks to Karine Goneau-Lessar, Chief of Marketing at Health Canada at MARCOM 2012 about how her organization’s recent campaigns have used branding, partnerships and social media and targeting to provide an above-average return on investment.
Health Canada’s National Anti-Drug Strategy campaign focuses on creating accessible information to create consciousness surrounding the issues of drug use. Here is the interactive video created to help teens think about the choices they make and how it could affect them:
As always, if you’d like to inquire about producing your podcast at the MediaStyle Studio, contact me at gabriela@mediastyle.ca. Banner image courtesy viagem_secreta.
