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For the past few years, Scott Stratten has been at the forefront of a movement encouraging companies to stop marketing and start delivering value in the form of outstanding experiences. Host Danny Starr had the chance to sit down with Scott in person after his blistering keynote at this year’s MARCOM conference to talk about the success of UnMarketing, the best-selling book of the same name, and what he’s going to be talking about next. You can connect with Scott on Twitter @UnMarketing or at unmarketing.com.
If you are looking for a rundown of Scott’s best tips on online audience engagement, here it is. [B2B Marketing Insider]
And here is some advice from the marketing guru himself:
Win an signed copy of Scott’s bestselling book UnMarketing: Stop Marketing. Start Engaging by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is the name of Scott’s follow-up to UnMarketing going to be called? Contest closes July 14, 2012. Winner will be chosen at random from the correct entries and notified by email. As always, if you’d like to inquire about producing your podcast at the MediaStyle Studio, contact me at gabriela@mediastyle.ca. Banner image courtesy Rosaura Ochoa
