Comments on: Social media releases worth it? http://mediastyle.ca/2009/12/social-media-releases-worth-it/ Progressive Communications. Wed, 08 Feb 2012 16:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Beyond the Wire » Are Social Media Releases Worth It? http://mediastyle.ca/2009/12/social-media-releases-worth-it/#comment-10513 Beyond the Wire » Are Social Media Releases Worth It? Wed, 17 Mar 2010 16:38:49 +0000 http://www.mediastyle.ca/?p=2346#comment-10513 [...] last year, Ian Capstick asked, “are Social Media Releases worth it?”. More recently, Mark Blevis published his “five harsh thoughts” about Social Media Releases [...] [...] last year, Ian Capstick asked, “are Social Media Releases worth it?”. More recently, Mark Blevis published his “five harsh thoughts” about Social Media Releases [...]

]]> By: Amanda Laird http://mediastyle.ca/2009/12/social-media-releases-worth-it/#comment-4728 Amanda Laird Wed, 23 Dec 2009 15:09:59 +0000 http://www.mediastyle.ca/?p=2346#comment-4728 Your friendly neighborhood wire service, CNW, developed our SMR offering not just for bloggers but as a way to package the text of a news release with multimedia assets (video, photos, etc.) for “traditional” media points and newsrooms. We all know the story of newsrooms doing more with less, and by giving them all the things they need for a robust news story we’re making their jobs easier. A great example of an SMR doing well beyond the blogs is Jim Balsillie's announcement of proposed plans to revamp Copps Coliseum (here’s the link to the SMR: http://smr.newswire.ca/en/jim-balsillie/jim-balsillie-unveils-dramatic-revitalization-for-copps-coliseum). Within an hour of the SMR crossing the wire assets were used on TSN, Sportsnet, The Globe, the North Bay Nugget, the National Post and the Toronto Star, in addition to several blogs. So, was it worth it? I think we'd all agree in this case that it was. Your friendly neighborhood wire service, CNW, developed our SMR offering not just for bloggers but as a way to package the text of a news release with multimedia assets (video, photos, etc.) for “traditional” media points and newsrooms. We all know the story of newsrooms doing more with less, and by giving them all the things they need for a robust news story we’re making their jobs easier.

A great example of an SMR doing well beyond the blogs is Jim Balsillie’s announcement of proposed plans to revamp Copps Coliseum (here’s the link to the SMR: http://smr.newswire.ca/en/jim-balsillie/jim-balsillie-unveils-dramatic-revitalization-for-copps-coliseum). Within an hour of the SMR crossing the wire assets were used on TSN, Sportsnet, The Globe, the North Bay Nugget, the National Post and the Toronto Star, in addition to several blogs.

So, was it worth it? I think we’d all agree in this case that it was.

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