A very well thought out argument for what magazines might soon look like:

Mag+ from Bonnier on Vimeo.

From the designers:

“The concept aims to capture the essence of magazine reading, which
people have been enjoying for decades: an engaging and unique reading
experience in which high-quality writing and stunning imagery build up
immersive stories.

The concept uses the power of digital media to create a rich and
meaningful experience, while maintaining the relaxed and curated
features of printed magazines. It has been designed for a world in
which interactivity, abundant information and unlimited options could
be perceived as intrusive and overwhelming.”

Is this what’s next for magazines in Canada?

(h/t @remarkk)