Animikii’s marquee product, YikeSite (a neat content management system) was celebrating its’ second anniversary.
Creator and owner (and best friend to yours truly) Jeff Ward called wondering what he should do to set his light dinner party apart from other tech events in Victoria where YikeSite is based.
He already had a great location lined up. A fun au courant menu planned – artisanal cheeses and charcuterie for about 15 – 20 select guests.
After talking about time constraints, objectives and budget we settled on four super-low cost-high-impact elements to brighten up the party:
- Jeff is a busy guy – with his business, a three year-old and a newborn – he needed a simple and creative centerpiece that are fast to make: paper lanterns fit the bill. Try using a logo sticker or print directly onto the paper and wrap around a glass mason jar or small hurricane lantern; light with an LED or tea-light
- Simple touches make people smile: at a light dinner party like the YikeSite birthday bash, most folks will reach for cutlery – simple strips of paper act as napkin rings and serve as another opportunity to highlight the logo.
- Let Mother Nature be your inspiration; instead of cut flowers or elaborate centerpieces – opt for a flowering house plant in the brand colours. Jeff used a bright red gerber plant bought at a local Victoria bodega.
- Consistency and restraint are key: from the invites to the table top keep the colour palette the same, don’t over brand the whole table and go overboard – one or two elements is all you need.
