Breaking Media Analysis
National Post technology reporter David George-Cosh let loose on a marketing consultant from Toronto today. Apparently feeling snubbed, April Dunford, an experienced marketing professional, hadn’t called him back on time for a story he was working on. Cosh took exception to her annoyed Tweet after their phone call:
At just about 1:00 pm EST, April Dunford tweets: “Reporter to me “When the media calls you, you jump. OK!?” Why, when you called me and I’m not selling? Newspapers will get what they deserve”
And that Tweet – note she never “outed” the reporter; simply expressed her frustration. This is what she set off:
sirdavid: @aprildunford what the fuck. I called you for comment two days ago. What did you expect when you called me back? Don’t post that shit online
sirdavid: @aprildunford furthermore, I called you several times in the afternoon. Don’t be condescending to me when I actually wanted to talk to you
sirdavid: @aprildunford how about you stop blasting personal conversations on twitter and call me back. what the hell is wrong with you.
aprildunford: @sirdavid All I did was return your call. I didn’t expect you to do anything. Wow. Like, seriously, calm down.
sirdavid: @aprildunford & then repost everything? & then hang up on me & don’t call back? I’ve recorded everything. U don’t look as nice as u put on
aprildunford: @sirdavid Dude – I never said who you were. Twitter meet David. David is having a bad day. David, meet Twitter.
sirdavid: @aprildunford hey april – fuck you. seriously. fuck you.
sirdavid: @aprildunford if u can’t handle any heat from what u post and immediate hang up, fuck u. u know my number. u call if you want to settle.
aprildunford: @sirdavid Re-read what you have just Twittered. Then re-read what I Twittered. Deep breaths David. Calm.
I’ve had my fair share of uncomfortable talks with reporters. I’ve never quite experienced anything like this. I think Ms. Dunford played her hand very well. Her Tweets are reasonable and thought out. Mr. George-Cosh’s Tweets…well: What do you make of it? Let me know in the comments?
Perhaps this had something to do with this tweet posted
moments before he let loose on Ms. Dunford: “Well, it sounds like the cat is out of the bag; I’m quitting the National Post for a job at a newspaper in Abu Dhabi. More in a blog post.
UPDATE: @aprildunford continues to impress; read her comment below.